tag:blogger.com,1999:blog-29041981252589597632024-02-18T19:38:57.432-08:00SUNITA SRIRAMHodgepodge of melody and cacophonySunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.comBlogger108125tag:blogger.com,1999:blog-2904198125258959763.post-65531356674301657192018-12-28T22:59:00.001-08:002018-12-28T22:59:14.225-08:00The global collaborators – Rebooting to be adoptive, adaptive, agile and inclusive<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Abstract<o:p></o:p></span></u></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Hello to <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">virtual
workplaces</i></b> with no hierarchical reporting but teams working together in
tandem through social media collaboration and network without any inhibition in
contributing to innovative ideas and thought processes through platforms that
promote free brain storming. Leaders today are <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">adapters, adopters and aligners</i></b>
keeping abreast with the dynamic technological environment that has
considerably reduced face to face interaction and physical meetings but yielded
higher levels of engagement and connect resulting in enhanced performances and
recognition. Work is evolving and ever changing and the new age leaders are
agile, responsive and collaborative. The cardinal principles of leadership and
organization have seen a dramatic change as tasks have replaced work and
products and services have to be made available on demand. With technology
invading every sphere of activity supplementing and augmenting the knowledge
quotient of the people at the helm but at the same time, the Damocles Sword of
replacement hanging like an Albatross’s cross on these task and employee
oriented leaders. Leadership style is inclusive as it has to accommodate a
global workplace across different nationalities and cultures and must possess
influencing abilities that move away from imposition towards sensitivity and
the fine art of the power of persuasion backed by strong emotional intelligence
quotient.<span style="mso-spacerun: yes;"> </span>Building trust and credibility
with the team has become the crux of effectiveness more than aggression and
command and control. Leadership has become a two way process of unleashing
innovativeness and behaving inclusive by drawing in the arguments, advice and
feedback. The inputs from the team can never be ignored or brushed under the
carpet and leaders have to be facilitators and artful negotiators. Risk taking
and bold initiatives form the foundation along with communication in both real
and virtual space as a key tool to success. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Key words: Agility, Collaborators,
Communication, Virtual <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Introduction:</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The competencies of
leaders, today, in a domain which is witnessing a congruence of technology,
intermingling of world cultures and collaboration have undergone a sea change
and the market place is a witness to the exhibition of excellent interpersonal
relationships aided by demonstration of traits and values. These core
competencies have seamlessly been incorporated into the dynamic environment to
create successful swift footed leaders who have made businesses to flourish.
What is the magic wand wielded by the key leaders that have made them to be
collaborators bringing value to the organization, creating teams, promoting
self awareness and instant adaptability? This conceptual paper has made a
concerted attempt to examine, analyse and outline the tell tale qualities of
the contemporary collaborator. A deliberate pursuit in this research endeavour
has resulted in the author replacing the word ‘leader ‘with “collaborator” as
business today calls for a model that is networked and so the word leader has
become redundant in this massive shift. The celebrated and remarkable people
heading organizations apply and engage strategies with their uncanny ability to
adopt, adapt, align and influence packed with the power punch of a fantastic
vision for the future. They never stagnate and evolve with a shared approach
that moves away from the traditional vertical style of leadership. This
perspective of inclusiveness may mean multiplicity of leaders and not relate to
a single formal leader which will encourage independent action alongside
opportunity thinking, collaborative action that can be highly empowering. The
single most measurement of effectiveness and leadership behaviour is
undoubtedly the outcome, but the role of the members as individual small
leaders cannot be underestimated and their contribution cannot be brushed
aside. In today’s complex agile environment dictated by technology and
collaborative models successful outcomes no longer rest on identifying the
turbulence in the environment and then finding solutions in the form of core
competencies of leaders but on the instinctive attitude and strategic thinking
brought about by engagement, team inputs and adaption. Accommodating newer
thoughts that have traversed over time from the conformist to the achiever to a
resilient leader who can think in multi dimensions, mindsets and outlook has
become the hallmark and it is time to embrace a new cult that is truly agile,
adaptable and inclusive.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Purpose
and objective:</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The underlying aim of
this non empirical paper is to study the traits and attributes of the new
leadership style that is emerging in this technology driven era with the
assumption that leadership is the pivot to an organization’s success. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">This paper tries to
understand the dynamics of collaborative leadership style attributed by four
key terms – <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">adoptive, adaptive, agility and inclusiveness.</i></b><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">An earnest attempt has
also been made to analyse the mental and emotional characteristics that define
contemporary styles of leadership.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The focus on the power
of influence shaping the new realities of leadership’s results is also
attempted to be examined and understood here.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Literature
Review:</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<h1 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-bidi-font-weight: bold;">The discussions in this paper is based on research papers and
observations on top leaders’ performances using key tactics that are an
eclectic mix of experience, insights, intuitiveness and collaboration. The
foundation study for this paper has been Daniel Goleman’s works on leadership
that has always been path breaking and innovative. The book “Emotional
Intelligence” written by him in 1996 has had a tremendous influence on the
contents of this conceptual paper and the author has tried to link the
behavioural aspects of self to the emerging leadership traits. A threadbare
analysis of the components of the contemporary traits has been made possible
with the help of reference material from Primal Leadership: Realizing the power
of Emotional Intelligence written by Daniel Goleman, Richard Boyatzis and Annie
McKee in 2002.The bulk of the insights into the development of the paper owes
its credit to the works of Daniel Goleman who is Co-Director of the Consortium
for Research on Emotional Intelligence in Organizations at Rutgers University,
co-author of Primal Leadership: Leading with Emotional Intelligence, and
author of The Brain and Emotional Intelligence: New
Insights, Leadership: Selected Writings, and A Force For Good:
The Dalai Lama’s Vision for Our World. His latest book is Altered Traits:
Science Reveals How Meditation Changes Your Mind, Brain, and Body.<o:p></o:p></span></h1>
<h1 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;">
<span style="font-size: 12.0pt; font-weight: normal; line-height: 150%; mso-bidi-font-weight: bold;"><o:p> </o:p></span></h1>
<h1 style="background: white; line-height: 150%; margin-bottom: .0001pt; margin: 0cm;">
<u><span style="font-size: 12.0pt; line-height: 150%;">Inferences and Rationale</span></u><span style="font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></h1>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">It has never been easy
to define the qualities of a successful leader and time and again, this
question has given numerous answers and among them hard work, problem solving
and decision making have stood out as the most prominent attributes to good
leadership. This paper is constructed on the beliefs that leaders are both task
oriented as well as employee inclined and that they have evolved over time to suit
the present scenarios of technology driven businesses on the fabric of a shared
economy. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">As
this paper is an outcome of reports and observations, with varying perceptions,
the implications of this study may be based on circumstances, situations, environment
and culture.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
cornerstone of leadership attributes is assumed to be collaborative<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
power of influence on the team which may or may not include followers is based
on focus on self, spotlight on the team and at the core, the organization and
its vision. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
thrust has been on four key components of qualities required for leading
today’s organizations and the use of words have certain special significance.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
word “adoptive” is chosen to stress on the acts of commitment by the leaders to
the extent that they tend to almost “parent” the organization. This is
understood with real life examples of great strategic thinkers of the
contemporary business world.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">“Adaptive”
denotes the flexibility and resilience to switch, change, modify and reboot to conform
and suit appropriately.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
perception of the author about today’s leaders also includes the use of the
phrase “agility” because it is believed and understood that newer business
models to enhance business is a result of a threefold action that is directed
from within, from outside and from the organization.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 150%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
convention thinking of authoritarian leadership which is vertical is replaced
by “inclusiveness” as reports have suggested collaborative engagement to be the
watch word for today.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Analysis<o:p></o:p></span></u></b></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Global
Collaborators – Adoptive, adaptive, agile and inclusive</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">In the current context
of global businesses propped up by technology, shared economy and virtual
teams, collaboration is the buzz word that is not restricted to the confines of
the organization but expands to the realm of customers, vendors, suppliers and
the Government. A hyper charged environment that is ruled by connectivity and
network and these new realities have dawned on the leaders who have swapped
themselves from the command and control position to one of inclusiveness. Linking
people, ideas and resources has become the pivotal responsibility of a leader
and to strategically align with the societies is beyond doubt the consequential
action. Developing crucial dyadic and networked relationships creates value
addition in the form of creative and innovative ideas and alliances that could
be beneficial for more than one player. The collaborative influence of
leadership in behaviour and performance of group members leads to a multiplier
effect that embraces different perspectives, brings an outward focus and a
shared vision. The synergy of those who influence, those who are influenced and
those that get the fruits of the influence is the consequence of artful
manipulation, negotiation and appreciation. The shared power concept is indeed
the new reality and is the soul of any organization. The fine art of persuasion
and understanding of self and others, blend to take a decision whose outcome
can be sweet. Researchers over 60 years have realized that convincing and
consensus have yielded results to a very large extent that is intently backed
by giving back what one may have received unexpectedly, using scarce tactics to
increase the uniqueness and benefits, honesty, credibility and the knowledge
quotient to a<span style="mso-spacerun: yes;"> </span>greater degree. The
crucible of persuasive leadership is filled with the share of one’s and other’s
achievements and credentials, consistency and negotiation with smartness.
[Robert Cialdini (2001)]<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Four adjectives have
been deliberately selected to describe the collaborators of modern era by the
author and each of them is analysed to understand the impact and consequence of
these traits, attributes, actions and ideas.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The dictionary meaning
of <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Adoptive</i></b>
is a <span style="color: #292929; mso-bidi-font-weight: bold;">parent<span class="apple-converted-space"><span style="background: white;"> </span></span><span style="background: white;">who has<span class="apple-converted-space"> </span></span>adopted<span class="apple-converted-space"><span style="background: white;"> </span></span><span style="background: white;">a<span class="apple-converted-space"> </span></span>child<span style="background: white;"> or a parent who is caring and parenting and it may be
understood that this word definitely signifies a parent and not the child. The
primary duty, responsibility of any parent is to care, nurture, ensure all
round growth with utmost dedication, passion and commitment, someone who is the
fountainhead of everything and superimposing this beautiful term to a leader
defines the new age leader. He is a person who may or may not be the founder or
creator or progenitor but automatically becomes adoptive. A Tim Cook may not be
the founder of Apple Inc but a collaborative leader who is adoptive or a
Shantanu Narayan who may be at the helm of affairs at Adobe Systems or Harald
Kruger of BMW or Sundar Pichai of Google Inc and the new world is full of such
adoptive leaders who have carried on with the legacy of the founders and made
carved a niche for themselves. The fine act of taking something as your own,
embracing the system, the ideas, habits and culture with utmost commitment can
best define adoptive in leadership theory. The all knowing superhero image of
yesteryears has become obsolete; an image of a commanding officer who is
authoritative is replaced by an adoptive collaborator in the 21<sup>st</sup>
century dictated by globalization, digitization, transparency, faster and
abundant flow of information. There is total involvement of the adoptive leader
in a complex matrix with critical and timely thinking, collating and sharing
data and information from the team members to anticipate hiccups or barriers
that may impact the business. A kind of tracing the path of trajectory to
rectify corrections and put the plan back on track, bringing down the gaps or
deviations to reduce the friction. Working with cross cultures and diversities
is the major role that an adoptive leader would be entrusted with and the
differences can be enormous, particularly in the fields of biological,
physical, functional, socio economic or ethnicity. It is often noticed that one
is comfortable and very much compatible with similar and like minded people and
can easily draw a common ground but this is no longer the ground reality of
modern business or life even, as a successful leader can draw patterns from
diversity and differences as in adoption. The elements of risk and
uncertainties that exist in parenting a child whose background and ancestry is
unknown is characteristic of daring initiatives that could be correlated to
leadership; exploring unchartered seas and not doing the oft repeated
successful acts of the past but simply daring to be different and not treading
the road taken always and it is not often “treading” but “hopping”, “skipping”
and “jumping” in the unknown path that eventually leads to the destination.
These adopters do not rest on the laurels and the comfort zones but set up
innovativeness to conquer the obscure.<o:p></o:p></span></span></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">They work from the
inside out to accomplish with a shared relationship that marks out the very
existence of the company, organization or Government, helping to realize the
value and goodwill of the products, services, ideas or concepts that could
easily turn the tide in their favour with enhanced customers. The societal
reaction to these adopters who arrive early is also immense as public
recognizes the dedication of the people with a clear and focussed vision. The
belief of the society is entirely based on trust, loyalty and rational
thinking. This is where the behavioural aspects come into play to follow the
adopter like a Pied Piper; a person who has impacted lives even in small
measures not with power and position but by acknowledging real ideas and
expressing them at the right moment. This leader here is a giver more than a
taker who does small favours that may be simple but the metric of measurement
of success to this is huge.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Adaptive – Transformation
of the self is always exciting as there is so much to look forward to, in terms
of up scaling one’s intelligence, emotional and knowledge quotient but to keep
pace with the transformation of the organization at accelerated speed and
velocity is a daunting task that a leader has to keep pace with. This
transformation is really exhausting and sometimes a leader cannot act unless in
a crisis that makes situations more complex. There is always a tendency to look
at the short term solutions and ignore the larger picture and eventually a
leader may burn out in the process of change. The collaborator obviously looks
at putting people first underlying the primary purpose of the organization that
may push, increasing revenues as a secondary goal and the imperative maybe to
deliver something inside out, that is starting from the inner core and working
outward. Therefore, it matters to enable talents to be developed, enhance the
capabilities to attune with the rapid changing times and habituate people to
transform despite the adversities accompanying them. A right leader would use
new tools, skills and techniques to overcome the barriers that may put the team
on the back foot. Adaptability is to provide the required infrastructure, give
the skills necessary to tackle problems arising because of the change and also
to continue the collaborative process and imbibe the culture of learning. A
good leader who is adaptive is beyond an iota of doubt able to take this change
head on and make the environment conducive to learning. He has a road map that
clearly defines where the organization will head with clear cut tasks that make
the members accountable and responsible. Every milestone is reviewed and
appreciated to initiate further change or revert to status quo.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Agility
– In this age of radical thinking and algorithmic decision making with the
interactions happening with the help of digital media and social networking,
agility is synonymous with leadership. We are in an age competing not only with
our rivals but there is this weird competition from computer and systems that
can get more data and information, process information and take decisions at
the blink of an eye without any emotions attached to it. The future of work is
looming large in the horizon where machines are all set to replace humans who
are supposedly more complex. How can this threat of speed and efficiency be
countered? Of course, one can adapt as already stated but agility could also
mean dexterity and alacrity to think differently say making the organization
more human in the face of Artificial Intelligence by giving back to the society
and the members or employees would be stunned at the out of the blue bounties. Next
is creative agility that unsettles the conventional thinking on leadership
styles such as innovation becoming the sole proprietorship of the leader. On
the contrary, this agility can never come solo, it has to be a cohesive group
effort backed by strong sense of advocacy for their thoughts. This means that
one has to be quick footed to perceive in a new dimension and communicate this
to the peer group. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Inclusive governance - Open
debates and discussion that solicit opinions, suggestions, thoughts, feedback
and expressions of strengths, flaws and inhibitions make up the most important
criteria for testing the success of a leader in the new world order. Inclusive
governance is the trademark badge that a leader would wear as even a dumb or a
stupid suggestion or idea from anyone in the team could be the winning master
stroke that tilts the organization towards victory. And the collaborator’s job
does not end there, not definitely limited to accepting an idea openly but to
implement it boldly and give due credit to the person for the favourable
outcome. The strings of micro interactions in small measures with all ingenuity
stamp a leader’s triumphs. The artificial barriers are broken down with the
connectedness established and bonded. This inclusive behaviour is one of the
secret recipes for deleting autocratic hierarchical ruling. Creative and
innovative thinking comes when all voices are heard however small they are.
Providing that vital space is the essence of great leadership, maybe a bottom
up approach that could turn a triangle upside down and the incubators for new
ideas could be there.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<br /></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Conclusions<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Leaders are no longer
directors but actors along with co performers on a stage that brings everybody
on the same page and levels that are not dictated by power, position and place.
The new breed cuts through hierarchy, culture, convention to create a space and
domain not only for self but for all to bring out their latent talent and
release their capabilities to bring glory to an enterprise. Leaders today are
collaborative and make others to feel safe and secure albeit not in a comfort
zone or cocooned shells but in total trust and belief. It is the strong
foundation upon which the accomplishments of leaders rest because they believe
that if they do it for others; other would reciprocate in equal measures. Sense
of belongingness supported by the pillars of cooperation and collaborative
community exemplifies futuristic leadership. In the era where dangers lurk in
every corner in the form of recession, sudden and massive changes in
technology, smart rivals catching the organization off guard or simply rivalry
within the organization, leadership roles have assumed greater proportions of
adoptability that has a general dose of commitment, adaptability which sees
transformation which is not a one off affair but a continuous one, agility
relating to transformation in every dimension that ranges from technology to
creativity and inclusiveness, a trait that is unmatched and non pareil!<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">A leader needs to
reboot to be an adoptive parent more than a biological parent as the former is
bundled with a conscious effort to being committed, sacrificing, accommodative,
adjusting and providing the right opportunities. <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The world has undergone
a paradigm shift in the use of technology to communicate, a leader boosts
confidence, builds trust and faith, rectifies mistakes, takes charge and
control all in a virtual paradise through video conferencing, chats, E mails
and other tools all working towards a shared purpose. No direct face to face
interaction with sympathetical looks and a hand on one’s shoulder to show
rapport and with absolutely lesser amount of skill sets that his followers may
have in the present era of digitization. This inversion of expertise makes the
leader to face an uphill challenge to combat the ignorance and he may have to
upgrade and upscale to the higher levels by learning from the lower order and
this reverse osmosis of learning makes a collaborator. To be cumulative in
action through inclusive behaviour is a rudimentary requirement for today’s
leader who operates in a zone of greater autonomy with higher mastery and
faster reaction and response time. The joy and success of leadership rests on
enabling oneself and others as a football coach or a music conductor would,
subtly, vociferously, adroitly and harmoniously – the perfect blend of
leadership styles!<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Impediments
to the conceptual study</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The opinions, thoughts
and perception are purely based on the understanding of the author and the
inferences drawn are limited to the knowledge capacity of the researcher. Among
the myriad variables that have a vital impact on contemporary leaderships, only
four major components have been analysed in depth. As this is a conceptual
study based on reports, books and essays, the hypothesis has not be proved with
the help of an empirical analysis.<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">References
<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="line-height: 150%; margin-bottom: 4.5pt; mso-outline-level: 1;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Yves
L Doz and Miko Kosonen (2010) - </span><span style="color: #505050; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Embedding Strategic Agility: A Leadership Agenda for Accelerating
Business Model Renewal<o:p></o:p></span></div>
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<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">William B. Joiner,
Stephen A. Joseph (2007) - <span style="mso-bidi-font-weight: bold; mso-font-kerning: 18.0pt;">Leadership Agility: Five Levels of Mastery for Anticipating and
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Jill Jameson, Gill
Ferrell and others, (2006) -<span style="color: black;">Building trust and shared
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<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">David D Chrislip,
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Richard Hatcher, (2005)
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<span class="contribdegrees"><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Erika Engel and</span></span><span class="apple-converted-space"><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> </span></span><span class="contribdegrees"><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Joan R Rentsch,</span></span><span class="apple-converted-space"><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> (2010)</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Alma Harris, (2005) - Reflections
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<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 1.5pt; vertical-align: middle;">
<span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">Stephen J. Guastello, (<span style="letter-spacing: .1pt; mso-font-kerning: 18.0pt;">1998) - Self-Organization
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<div class="MsoNormal" style="background: white; line-height: 150%; margin-bottom: 1.5pt; vertical-align: middle;">
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<span class="contribdegrees"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">John E. Barbuto</span></span><span class="apple-converted-space"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> </span></span><span class="contribdegrees"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">&Mark E Burbach (2010) - </span></span><span class="nlmarticle-title"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The Emotional Intelligence
of Transformational Leaders: A Field Study of Elected Officials<o:p></o:p></span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<a href="https://www.blogger.com/null" name="baep-author-id3"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Ronald
E.Riggio</span></a><a href="https://www.blogger.com/null" name="baep-author-id4"></a><span style="mso-bookmark: baep-author-id4;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><span style="mso-spacerun: yes;"> </span>and JoanneLee</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">
(2007) - </span><span style="color: #505050; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Emotional and interpersonal
competencies and leader development<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: white; font-family: "Times New Roman","serif"; font-size: 12.0pt; letter-spacing: .25pt; line-height: 150%;">Bruce J. Avolio ,<span class="apple-converted-space"><span style="color: #00545b;"> </span></span><span style="color: #515151;">,<span class="apple-converted-space"> </span></span>Francis J. Yammarino,<span style="color: #515151;">(2013) - </span></span><span style="color: #3b3b3b; font-family: "Times New Roman","serif"; font-size: 12.0pt; letter-spacing: .25pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Introduction to, and Overview of, Transformational
and Charismatic Leadership<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Dorwin
Cartwright<span style="mso-bidi-font-weight: bold;"> <b>(</b>1965<b>) - </b></span></span><span style="color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Influence, Leadership, Control<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Larry E.
Greiner,<span style="mso-bidi-font-weight: bold;"> (1972) - </span></span><span style="color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Evolution and Revolution as Organizations Grow<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Barbara Lyons, Kenneth
Henderson (2005) <b style="mso-bidi-font-weight: normal;"><span style="color: #2f7bae;">- </span></b>Opinion leadership in a computer-mediated environment <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="background: white; color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Joan Gurvis, Allan Calarco (2011) - </span><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Adaptability: Responding
Effectively to Change </span><span style="background: white; color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Zaccaro, RJ
Klimoski (2002) - <span style="color: #222222;">The nature of organizational</span><span class="apple-converted-space"><b><u><span style="color: #660099;"> </span></u></b></span><span style="color: #222222;">leadership: Understanding the performance imperatives
confronting today's leaders</span></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">M Uhl-Bien, R
Marion, B McKelvey (2007) - Complexity leadership theory:
Shifting leadership from the industrial age to the knowledge era </span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">CS Burke, SM Fiore,
E Salas,(2003) -The role of shared cognition in enabling
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<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">IM Nembhard, AC
Edmondson, (2006) - Making it safe: The effects of
leader inclusiveness and professional status on psychological safety
and improvement efforts in health care teams<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">S Echols, (2009) - Transformational/servant leadership:
A potential synergism for an inclusive leadership style<o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<a href="https://www.blogger.com/null" name="baut0005"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Harold
DGrotevant</span></a><a href="https://www.blogger.com/null" name="baut0010"></a><span style="mso-bookmark: baut0010;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Albert
YHLo</span></span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> (2017) - Adoptive parenting</span><span style="color: #007398; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="mso-tab-count: 1;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">HD Grotevant, N Dunbar,
JK Kohler, (2000) -Adoptive identity: How contexts within and beyond
the family shape developmental pathways</span><span style="color: #006621; font-family: "Arial","sans-serif"; font-size: 10.0pt; line-height: 150%;"><o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Herminia Ibarra;Morten
T. Hansen (2018) - Are You a Collaborative Leader? LEADERSHIP DIGITAL
ARTICLE <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: 150%;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Warren G. Bennis;
Robert J. Thomas (2018)- Crucibles of Leadership<span style="mso-spacerun: yes;"> </span>LEADERSHIP & MANAGING PEOPLE MAGAZINE
ARTICLE <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 150%;">
<b><span style="color: #888888; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">Daniel Goleman (2018) - </span></b><span style="color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;">The
Focused Leader <b><span style="text-transform: uppercase;">LEADERSHIP &
MANAGING PEOPLE</span></b> <span class="content-type"><span style="text-transform: uppercase;">MAGAZINE ARTICLE</span></span><span class="apple-converted-space"> </span></span><b><span style="color: #888888; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 150%;"> <o:p></o:p></span></b></div>
<br /></div>
Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com1tag:blogger.com,1999:blog-2904198125258959763.post-54576071996387226172018-12-28T22:49:00.001-08:002018-12-28T22:55:53.654-08:00Confronting the contemporary compelling customer- redeemed by Neuromarketing in organized retailing<div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Abstract<o:p></o:p></span></i></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The contemporary customer, up to the minute, tech
saavy and updated – a powerful entity in the retail chain who needs to be
tackled on an altogether different dimension in order to lure him to the
product or service and keep him forever linked and affiliated is indeed an
arduous task that requires lot of innovative practices. Customers who are
connected, networked and whose expectations are more advanced and sophisticated
with the rapid invasion of technology into their lives have become a force to
reckon with and retailers have found out new ways and means to confront the new
age user by positioning their marketing tactics that differentiate their
product or service from the clutter of items mapped in the human brain by
channelizing the thought process towards a realm which allows the customer
inadvertently, almost sub consciously to identify and narrow down on the one
product that will be shown allegiance to. The organized retail market
consisting of an heterogeneous mix of segments varying from food, to fashion to
consumer durables to leisure and entertainment to telecom among a motley mix of
merchandise is one of the fastest growing industry with rivalry from hundreds
of similar businesses and neuromarketing is the latest ploy adopted by
businesses to stimulate the cognitive minds to elucidate effective positive
reactions and responses. This application of neuroscience is extensively used
with big data in modern day digital marketing by understanding consumer
behaviour and social engagement patterns. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">This conceptual paper is to understand the fine
blend of psychology, marketing and neuro science, aided by technology, which
has enabled marketers to perceive both conscious and underlying consumer
behaviour and therefore predict their preferences and choices.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Key words: Consumer behaviour, Neuromarketing,
Organized retailing, Stimuli<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Introduction<o:p></o:p></span></u></b></div>
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<span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt;">The human brain along with the spinal chord and the
peripheral nervous system form the central nervous system which is the
epicentre of all our activities, from breathing and blinking to rational and
reasonable cognitive thinking. The higher part of this remarkable human organ
called the cerebrum is that which allows us to think and act and neuroscience
deals with the study of the brain and its cognitive function. In today’s
complex world, the behavioural and cognitive components of neuroscience have
impacted diverse multidisciplinary fields such as linguistics, psychology and
engineering and the author through this theoretical and unapplied paper has
made a collaborative effort to observe and comprehend the implications of these
components on the marketing and retailing of goods and services. A cross
section of companies through their retail stores is using this magnificent tool
to connect with customers and establish a bond that translates into an
ownership experience. </span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">This
is where the word “clutter” comes to play; imagine a store that has umpteen
number of products and brands from as many companies that vie for customer’s
attention, the value and intensity of attention grabbing is done by that
product that is packaged and priced desirably, has the right set of ingredients
and nutritional aspects, but above all the effect of touch and hold psychology
and the offers and paybacks that surround it. The retail stores brilliantly use
this dimension of neuroscience and market their products and services through
what is termed as neuromarketing! The sensory motor neurons are activated and
stimulated to change their thinking strategy and focus on one that would be
perceived as the most important one that they cannot live without! The focus
today may not be shiny packages but neuro imaging that would make this product
to stand out from the incredible clutter. A baby’s face may not be the crucial
aspect in a baby product advertisement but his or her cute actions or gazes or
expressions which would the appeal. Personalization and customization become
the defining factors to tide over the decision making paralysis with too many
choices at one’s disposal. The emotional response, connect and satisfaction
that a customer derives is phenomenal and overwhelming with this trending
customer engagement tactics wrapped in neuromarketing. The pain of letting go
that favourite item of yours is beautifully prevented by marketers in this
strong engagement activity with phrases such as “offer valid only till stocks
last” or “limited period offer”. Another fascinating aspect is the fastening or
hooked on effect wherein the purchaser or user who is in a very “undecided”
mode finally takes the plunge towards a particular object due to the bounty
attached to it. So if one had to make a choice on similar hotel rooms, the
winner would be the one with a free breakfast coupon!<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">Purpose<o:p></o:p></span></u></b></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">The main
objective of this paper is to understand whether the neuro mechanisms would
trigger the choice button from among many options cluttered in the human brain.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">To discuss the shift
from traditional mindset of consumer where preferences were stratified into
three – first to check the utility and quality of the goods, then to verify and
compare the price and thirdly the decision factor towards purchase through
neural mechanism backed consumer propensities.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">The application
of neuromarketing sciences in human behaviour with specific relation to
marketing exchanges and transactions<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">An effort is
made to understand the critical part played by emotion in influencing buyer
behaviour through Robert Plutchik’s theory of colours.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 19.5pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 0cm; margin-right: 0cm; margin-top: 11.25pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt;">The intersection
of consumer behaviour and cognitive sciences is discussed with the implications
of recent applications in the background of technological changes<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Literature
Review<o:p></o:p></span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="background: white; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Justin
R. Garcia<span style="mso-spacerun: yes;"> </span>and Gad Saad (2008) -Evolutionary
neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior -
Journal of Consumer Behaviour / Consumer Behav. 7: 397-414 <span style="color: black;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Fugate DL (2007) - Neuromarketing: A Layman's Look at Neuroscience
and its Potential Application to Marketing Practice. Journal of Consumer
Marketing 24(7): 385-394. doi: 10.1108/07363760710834807<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Christophe
Morin - Neuromarketing: The New Science of Consumer Behavior<span style="color: black;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Ariely D, Berns G (2010)- Neuromarketing: the hope and hype of
neuroimaging in business. Nature Reviews Neuroscience 11(4): 284-292. doi:
10.1038/nrn2795<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Plassmann H, Kenning P, Ahlert D (2007) - Why Companies Should
Make Their Customers Happy: The Neural Correlates of Customer Loyalty. Advances
in Consumer Research 34: 735-739<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="background: white; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Zurawicki L (2010) - Neuromarketing, Exploring the Brain of the
Consumer. Springer-Verlag Berlin Heidelberg, <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Dr.
A. K. Pradeep, 2010 - The Buying Brain: Secrets for Selling to the Subconscious
Mind –Research Methodology<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">This discussion in this paper is based on random
observations of consumers in retail outlets and stores and reports of
theoretical nature and is purely a conceptual study on the reactions and
responses of humans towards neuromarketing. The observations have been
harmonized with the practices of purchase and the contemporary trends of
organizations in marketing activities. Corporates today have jumped on the
bandwagon to connect with the customers in a big way and maintain the emotional
strings of attachment with them and this paper has tried to understand the
tools of contemporary customer engagement. <o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Analysis,
Inferences and Rationale</span></u></b><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></u></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Predicting human behaviour, that too from a
quantitative perspective is seemingly next to impossible and how such a
research study would help to evaluate the successes of the marketing plan of a
company in terms of sales and revenues depends entirely on the customer
preferences and inclinations as a result of the strategic manoeuvres with
respect to matching their products with people. Aiding and facilitating the
thought and subsequently the choice process is a matter of high priority for
organizations and they normally assume focus on individual surveys and some
time market tests as the former may have more elements of prejudice. This study
is based on many assumptions such as there is definitely a trade off between
neuromarketing and consumer buying habits, and that this field of science is
useful to unearth that crucial matter which is intentionally/unintentionally
and inadvertently hidden in the labyrinth of the human central processing unit.
Also, there is the duration or how long will a reward/incentive/payback driven
initiative last in the run up to a purchase; value or utility at the time of
decisions, during purchase and experiencing the utility post a buy. It has been
observed by various researchers in this field that brain activity is not
uniform and subject to lot of variations when treated differently. Activating
the choice of buy button from among many in varied circumstances and
environment becomes the key. Sustenance based on the purchase patterns which is
no longer dependent on traditional foundation of consumer behaviour but on
neuro activities becomes the pivotal point for marketing standards.<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Rationale
behind Neuromarketing<o:p></o:p></span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 20.25pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">As
this paper is an outcome of reports and observations, with varying perceptions,
the implications of this rapidly growing science backed by excellent results in
sales and satisfaction, is immense even though the ramifications may not be
direct. However, the marketing mix comprising of the vital ingredients has
definitely been wedded to this cognitive activity yielding spectacular results.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 20.25pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The fabric
of neuro marketing rests on the cornerstones of customer and people engagement,
customer effort and experience, the pivotal role of customer, and customer
insight which is constantly being assessed by measuring the attention,
interpreting the data and information and prolonging the attention for longer
periods of time</span><span style="color: #505050; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">.<sup>4</sup></span><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 20.25pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The power
of influence brought about by emotions and sensory stimuli such as the impact
of an eye gaze, the use of neuroimaging in packing, designing, can convert
people to potential customers (Figure 2)<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 20.25pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The
power of decision making rests on emotions and the purchase intention is
boosted by engagement with high excitation levels with high precision tools
such as eye tracking, facial expression analysis and EEG or
electroencephalography. <i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 20.25pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Consumer
buying behaviour is undergoing a sea change – from simple purchases to buying
enhance authentic experience<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 20.25pt; mso-add-space: auto; mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Matching
products with people is more effective using neuromarketing tools as studies
have proven that a quantifiable result is possible which has not been the case
with conventional marketing techniques such as feedback, questionnaires,
surveys etc.<i style="mso-bidi-font-style: normal;"><o:p></o:p></i></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Neuromarketing
and customer engagement <o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Activating the purchase
decision is accomplished by the emotional activity levels of human beings and
the trigger points ensure that the commodities are converted to goods and
subsequently to services and finally to exhilarating experiences. The catalyst
that transforms the customer into a happy one is the ‘marketing stimulus’ which
sends highly energized brain waves to take that decision to buy. The power of
persuasion to make the positive reaction and response is the biggest challenge
of today and one is seeing more and more companies applying the tools of
contemporary marketing that yields results in numbers and may eventually be
cheaper. Modern practices envisage a relationship with the customer that has
emotional engagement, profound retention of memory, the ability to convert
awareness into acceptance with a sense of novelty and appeal that allows the
good to stand out in a crowd as an experience.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The subconscious mind
is kept captive and hostage by the companies of the world in a valiant effort
to create brands through massive marketing campaigns, product design and
packaging, in store experience and appeals. The customer today, is willing to
pay that extra buck to get the feel of involvement, in an ideal ambiance with
absolutely no pre made shopping lists. The spontaneous reaction of an activated
brain is the target of the seller to tap that instantaneous choice – it is
researched that human brain senses are taking in about 11 million bits of
information every second through<span style="mso-spacerun: yes;"> </span>eyes,
hearing, touch, smell, taste, and spatial sensations. The conscious mind is
assumed to process 40 bits of information per second and so the phenomenal and
staggering 99.99 percent is achieved by the subconscious mind. All the rest is
processed subconsciously. It is therefore little wonder that the marketers are
resorting to neuroscience methodology to impact customers through products,
packaging, pricing, advertising and retailing.<sup>1<o:p></o:p></sup></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Neuromarketing
therefore is not an arbitrary trial and error tool but a systematic process
that can compel a contemporary customer to look at that one single product
which would pop out in the shelf of the retail shopping outlet or have an eye
catching ad campaign that would make the prospective clients to sit up and
notice. Measuring the attention and appeal backed by emotional engagement that
is encoded by the brain decides emphatically on the buy button syndrome from
among a million choices. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Robert Plutchik gave to the world an exciting model
of eight primary emotions that included anger, fear, sadness, disgust,
surprise, anticipation,<span class="apple-converted-space"><span style="background: white; color: #222222;"> </span></span><span style="background: white;">trust<span style="color: #222222;">, and<span class="apple-converted-space"> </span></span>joy<span style="color: #222222;">.
The psychology of marketing makes use of Plutchik’s theory of colours and plays
a critical role in advertisements, brand logos, store environment, website
designs, packaging and eventually the product itself. Perception and cognitive
performances in retail stores are leveraged by the colour theory to a very
large extent. Hyper stimulated purchases, spontaneity in decisions, the
disposition to shop and not postpone and probably linger more in that kind of
retail environment may all be attributed to the effects of colours.<sup>2 </sup>(Figure
1)<o:p></o:p></span></span></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<span style="background: white; color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The EEG tool has been tested on persons for reaction to
advertisements and the information so obtained has matched this emotional
classification! The brain signals have helped advertisers to choose their
concept, reinforce, repeal and repeat at appropriate times. Reactions to the
ads, as tracked by the EEG second by second reveal highly visual heat map
showing scarlet red for high excitement and deep blue for boredom! So the
consumers could decide when to start and stop an advertisement!<sup>3<o:p></o:p></sup></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Conclusions<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The language of the
brain is universal and cuts across countries and cultures and neuromarketing
provides a real competitive advantage in a crowded and cluttered marketplace
with its application in every sphere and spectrum ranging from brands,
products, packages, store ambience, advertising to digital marketing and E
commerce retailing. There is an explosive trend to understand the complexities
of the stimuli triggered by the human brain by the retailers and apply them in
an organized and structured manner in marketing. The tools of neuromarketing
have a worldwide use in consumer preferences, responses, reactions and decision
making and the modern marketing psychology is inclined towards the application
of this, with the support of technology in a large way, to understand the
emotional connect. Marketers are awakening to the new order of retailing
through neuromarketing techniques that reads the brain circuitry and ensures
prompt and favourable decisions, a versatile application that links brain
science to business. The understanding of the clarity of thought process has
increased remarkably with this new approach and consumer behaviour is a measure
of attitudes reflected by benefits, loyalty, usage frequency and has indeed
moved away from the traditional behaviour segmentation based on demography and
purchase history.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Though critics dismiss
this as yet another marketing research gimmick, fad and hype of neuroscience,
studies and researches have proved beyond doubt that Neuromarketing strategies
are here to stay and have become an innovative, quantifiable and indispensable tool
to improve marketability. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Citations
& Refernces:<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<sup><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">1 </span></sup><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Evolutionary
neuromarketing: Darwinizing the neuroimaging paradigm for consumer behavior
Justin R. Garcia ^'^ and Gad Saad<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<sup><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">2 </span></sup><strong><span style="color: black; font-size: 12.0pt; line-height: 115%;">Robert Plutchik</span></strong><span class="apple-converted-space"><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> </span></span><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">(1927-2006) developed an</span><span class="apple-converted-space"><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold;"> </span></span><strong><span style="color: black; font-size: 12.0pt; line-height: 115%;">evolutionary theory</span></strong><span class="apple-converted-space"><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> </span></span><span style="background: white; color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">of emotions. He proposed that both animals and
humans have evolved their emotions to adapt our organization to the
environment.</span><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> <span style="background: white; color: black;">https://psicopico.com/en/la-rueda-las-emociones-robert-plutchik/<o:p></o:p></span></span></div>
<div class="MsoNormal" style="margin-left: 2.25pt;">
<sup><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">3<span style="mso-spacerun: yes;"> </span></span></sup><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">https://en.wikipedia.org/wiki/Electroencephalography<o:p></o:p></span></div>
<div class="MsoNormal">
<sup><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">4</span></sup><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">
https://link.springer.com/content/pdf/10.1007%2Fs12115-010-9408-1.pdf<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Calvert GA, Thensen T
(2004) Multisensory integration: methodological approaches and emerging
principles in the human brain. Journal of Psychology Paris 98: 191-205. doi:
10.1016/j.jphysparis.2004.03.018<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Falk EB, Rameson L,
Berkman ET, Liao B, Kang Y, Inagaki TK, Lieberman MD (2009) The Neural
Correlates of Persuasion: A Common Network across Cultures and Media. Journal
of Cognitive Neuroscience 22(11): 2447-2459. doi: 10.1162/jocn.2009.21363<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Garcia JR, Saad G (2008)
Evolutionary neuromarketing: Darwinizing the neuroimaging paradigm for consumer
behavior. Journal of Consumer Behaviour 7: 397-414. doi: 10.1002/cb.259<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Johnson B, Christensen L
(2008) Educational research: Quantitative, qualitative, and mixed approaches.
Thousand Oaks, Sage Publications<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Kenning P, Plassmann H
(2005) NeuroEconomics: An Overview from an Economic Perspective. Brain Research
Bulletin 67: 343-354. doi: 10.1016/j.brainresbull.2005.07.006<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Laubrock J, Engbert R,
Rolfs M, Kliegl R (2007) Microsaccades are an index of covert attention:
Commentary on Horowitz, Fine, Fencsik, Yurgenson,, Wolfe. Psychological Science
18: 364-366 in Zurawicki L., (2010), Neuromarketing, Exploring the Brain of the
Consumer, Springer-Verlag, Berlin Heidelberg<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Lee N, Senior C, Butler
M, Fuchs R (2009) The Feasibility of Neuroimaging Methods in Marketing
Research. Nature Proceedings hdl.handle.net/10101/npre.2009.2836.1: posted 20
January 2009. hdl:10101/npre.2009.2836.1<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Levy I, Lazzaro S,
Rutledge RB, Glimcher PW (2011) Choice from Non-Choice: Predicting Consumer
Preferences from Blood Oxygenation Level-Dependent Signals Obtained during
Passive Viewing. The Journal of Neuroscience 31(1):118-125. doi:
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<span style="color: black;">Lichtman M (2006)
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<span style="color: black;">Morris JD, Klahr NJ, Shen
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<div style="background: white;">
<span style="color: black;">O'Connell B, Walden S,
Pohlmann A (2011) Marketing and Neuroscience. What Drives Customer Decisions?
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<div style="background: white;">
<span style="color: black;">Perrachione TK,
Perrachione JR (2008) Brains and Brands: Developing Mutually Informative
Research in Neuroscience and Marketing. Journal of Consumer Behaviour 7: 303-318.
doi: 10.1002/cb.253<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Plassmann H, O'Doherty J,
Shiv B, Rangel A (2008) Marketing actions can modulate neural representations
of experienced pleasantness. PNAS 105(3): 1050-1054<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Plassmann H, Ramsøy TZ,
Milosavljevic M (2011) Faculty and Research Working Paper: Branding the Brain -
A Critical Review. INSEAD The Business School of the World 2011/15/MKT<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Reimann M, Schilke O,
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in Consumer Research: A Review and Application. Psychology & Marketing
Wiley Periodicals 28(6): 608-637. Available at:
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<div style="background: white;">
<span style="color: black;">Sellers R (1998)
Qualitative versus Quantitative Research: Choosing the Right Approach. The
NonProfit Times, 15th March 1998<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Stoll M, Baecke S,
Kenning P (2008) What they see is what they get? An fMRI-study on neural
correlates of attractive packaging. Journal of Consumer Behaviour 7: 342-359.
doi: 10.1002/cb.256<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Thomas JW (2010)
Qualitative Analytics. Decision Analyst. Available at: www.decisionanalyst.com<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Vechiatto G, De Vico
Fallani F, Astolfi L, Toppi J, Cincotti F, Mattia D, Salinari S, Babiloni F
(2010) The Issues of Multiple Univariate Comparisons in the Context of
Neuroelectric Brain Mapping: An Application in a Neuromarketing Experiment.
Journal of Neuroscience Methods 191: 283-289. doi:
dx.doi.org/10.1016/j.jneumeth.2010.07.009<o:p></o:p></span></div>
<div style="background: white;">
<span style="color: black;">Wang YJ, Minor MS (2008)
Validity, Reliability and Applicability of Psychophysiolgical Techniques in
Marketing Research. Psychology & Marketing 25(2): 197-232. doi:
10.1002/mar.20206<o:p></o:p></span></div>
<div style="background: white;">
https://imotions.com/blog/neuromarketing-examples/<span style="color: black;"><o:p></o:p></span></div>
<div style="background: white;">
http://www.sciencedirect.com/science/article/pii/S1877042814024409<span style="color: black;"><o:p></o:p></span></div>
<div style="background: white;">
https://en.wikipedia.org/wiki/Electroencephalography<span style="color: black;"><o:p></o:p></span></div>
<div style="background: white;">
https://imotions.com/blog/top-5-ted-talks-about-neuromarketing/<span style="color: black;"><o:p></o:p></span></div>
<div style="background: white;">
https://ac.els-cdn.com/S1877042814024409/1-s2.0-S1877042814024409-main.pdf?_tid=3471c2ac-e5a3-11e7-98f6-00000aab0f6c&acdnat=1513787658_0783b0a9a5308cf36a1084a2d9ce9c31<span style="color: black;"><o:p></o:p></span></div>
<div style="background: white;">
(Ariely & Berns, 2010)</div>
<div style="background: white;">
Pradeep (2010)<span style="mso-spacerun: yes;">
</span></div>
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<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">https://www.neurosciencemarketing.com/blog/articles/what-is-neuromarketing.html<o:p></o:p></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com0tag:blogger.com,1999:blog-2904198125258959763.post-51238059520415119602018-12-28T22:47:00.002-08:002018-12-28T22:47:47.485-08:00Cutting edge, the need of the hour for the self starter - a clinical study on Uber cabs <div dir="ltr" style="text-align: left;" trbidi="on">
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">s<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">Abstract<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">Human brain, the incubator for
ideas that make the new ventures stand out in a crowd, like a leader in a pack
with products and services inspiring and creating awe. Concepts developed by
start-ups that are intuitive, instinctive and inventive suiting the contemporary
world rivalling and outclassing the big conglomerates and becoming huge success
stories. Fringing the boulevard of ideas with a plethora of dimensions are the
daring self starters who help themselves to come out of the corporate cubicle
that remains a conundrum forever. The buzz word for today is <b style="mso-bidi-font-weight: normal;">‘start up’</b> characterized by massive
technological changes and the incursion of the information and communication
technology into business in a very large way. We are living in a transition
economy, in an ever changing dynamic environment it becomes imperative to grab
at opportunities with both the hands and convert them into potential businesses
that define not only the fine art of survival but aid in sustaining for life.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">The author through this conceptual
paper has tried to explore the elements of creativity and innovation in
entrepreneurship with the help of a clinical study on Uber technologies Inc.. A
business model that has wrapped itself around the customer requirements and
linking these demands to real time supply thereby monetizing its revenues and
letting the company drive the change in modern day transportation.<o:p></o:p></span></i></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">Key words:
Creativity, innovation, start up, Uber cabs and business model<o:p></o:p></span></i></b></div>
<div class="MsoNormal" style="tab-stops: 92.25pt 202.5pt;">
<span style="font-family: "Times New Roman","serif";"><span style="mso-tab-count: 1;"> </span><span style="mso-tab-count: 1;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif";">Introduction<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">India is
presently ranked 3<sup>rd</sup> among the global start-up ecosystem, the total
funding in the year 2016 was a whopping 5 billion dollars which has seen a
massive 125% increase from 2014, over 110 incubators in the country at this
moment in time, which churn out brilliant innovative ideas and this number<span style="mso-spacerun: yes;"> </span>is 40% more than the previous year and 28
years is the average age of the aspiring start-up founders and 4200 technology driven
product start-ups which is a quantum leap in a matter of just 4 years (courtesy
– NASSCOM’s study titled Start-up India – Momentous Rise of the Indian Start-up
Ecosystem)<sup>1</sup>. These imposing statistics reveal the grand picture of
the entrepreneurial story that is inspired by an environment with digital
technology, a one billion mobile using population marked by a high spectacular
growth of investor ecosystem and immensely successful start up ventures that
are epitomes for many to follow and emulate.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Entrepreneurial
ventures are phenomenal Industry leaders today and companies such as Flipkart,
Oyo, Grey Orange have become true icons for many who have quit the cosy corporate
cubicle and headed towards creation and innovation. India is truly a mobile
nation, trendy and ever changing transforming and adapting itself to a
technology driven country that has seen a spurt in the E commerce business. A
burst of activity in the small business enterprises scene galvanized by
information and communication technology has further strengthened the hold on
the market. This market is typically characterized by an explosion of smart
phone users and an ambience which is fully loaded with Government initiatives
that do a yeomen service in promoting bank financing for start-ups through
Start-up India and this platform also promotes entrepreneurial businesses
through sponsoring large number of events, giving away awards to the imminent
industry houses, coverage platforms that help in recognition and networking apart
from giving the necessary impetus to a vibrant science and technology
resourceful people ready to take the plunge. (Exhibit #1)<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Entrepreneurs
of today are exposed to a never before experience in the form of visits to
companies who have carved a niche for themselves, showcasing the products that
have stolen the limelight through their innovative business models. Business
models entail plans of action that are the core of any business activity such
as scouting for a customer base which will necessarily include the past, the
present and the potential buyers and users and scanning for the vital input in
the form of sources of funding, undoubtedly the lifeblood of any organization.
The foundations on which these models operate are accuracy, efficiency and
rationale of the plan that creates operates and delivers on its desired
objectives and goals. Customized business models have caught our attention and
the entrepreneurs are the prime movers of such designs that are utilitarian and
dynamic. Entrepreneurs analyze, investigate and survey the market mechanism to
fine tune the vital ingredients of contemporary business viz. contact, connect
and collaboration.<sup>b<o:p></o:p></sup></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">The
viability and feasibility of an entrepreneurial venture rests on an application
that is pioneering, a first of a kind product or service that is ground
breaking and avant garde. Through this paper, there has been a concerted
attempt to observe and understand a mobile based application that is typically
a new service which is pragmatic and constructive and leaning heavily towards
cutting edge technology precisely customized for the customer. From the days of
direct one on one interaction through field sales men which may have been to a
certain extent effective and translated into revenues, but very time consuming,
cumbersome and expensive thereby increasing the cost of customer acquisition,
to the modern era of a drift towards sharing economy and collaborative
consumption. This business model compensates and makes up for the acquisition
cost as it is borne by a group of people and not by a single individual<i style="mso-bidi-font-style: normal;"><span style="color: #0070c0;"> </span></i>(Exhibit
#2)<i style="mso-bidi-font-style: normal;"><span style="color: #0070c0;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></i></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">Literature review</span></b><span style="font-family: "Times New Roman","serif";">:<o:p></o:p></span></div>
<div class="MsoListParagraph" style="mso-list: l3 level1 lfo11; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">«<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">The
research study undertaken by <span style="background: white;">Zinnov Research
& Analysis for NASSCOM </span>titled “Start-up India – Momentous Rise of
the Indian Start-up Ecosystem” has been the foundation and backbone of this
paper. The impact of technology in innovative and creative products and
services for start ups is the mainstay of the study that touches upon why India
is the start up nation. India is a country with a huge rise in incubators that
accelerates the economic development through job creation. The fact that our
country has risen to the 3<sup>rd</sup> position in the number of start ups
worldwide with huge potential for markets and support system is exhibited in
this report. The connect that is established by these start ups with their
respective industries due to networking and collaboration is demonstrated
through this review and research. The<span style="mso-spacerun: yes;">
</span>insights provided by Zinnov are extremely useful and actionable. <o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">Research methodology</span></b><span style="font-family: "Times New Roman","serif";">:<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">The
author through this conceptual paper has tried to explore the elements of
creativity and innovation in entrepreneurship with the help of a clinical study
on Uber cabs company. A business model that has wrapped itself around the
customer requirements and linking these demands to real time supply thereby
monetizing its revenues and letting the company drive the change in modern day
transportation.<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">Objective of the research paper:<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l2 level1 lfo12; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">An
overall perspective of creativity and innovation in entrepreneurial ventures<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo12; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">A
brief study on shared and collaborative economy with the help of a clinical
example<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo12; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Emphasis
on the business model, is this the cutting edge that Uber has.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l2 level1 lfo12; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">ü<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">To
understand whether rational thinking overrides efficiency and effectiveness <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="tab-stops: 210.0pt;">
<span style="font-family: "Times New Roman","serif";"><span style="mso-tab-count: 1;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">Introduction about the company<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">UBER, <span style="mso-spacerun: yes;"> </span>the word has a very interesting connotation;
it means a business model that offers services on demand through a network or
connect between the customer and supplier established via mobile technology and
UBER TECHNOLGIES INC. has cleverly adopted the name for its car transportation
system worldwide. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">How it
all started....</span><span style="color: black; font-family: "Times New Roman","serif"; letter-spacing: -.55pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">UBER - Finding the way - Creating
possibilities for riders, drivers, and cities <o:p></o:p></span></div>
<div class="MsoNormal" style="line-height: normal; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1;">
<span style="color: black; font-family: "Times New Roman","serif"; letter-spacing: -.55pt; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Founded by </span><span style="background: white; color: black; font-family: "Times New Roman","serif";">Travis
Kalanick and Garrett Camp in 2010, when they failed to get a cab to reach their
destination, a typical example of an invention arising out of necessity has
travelled far and wide in a span of about 8 years. A simple tap and get a ride
service that has bailed most of us out when stranded and securely reached us to
our most favoured destinations with abundant use of technology. This app based
collaborative customer model applies an adaptable and responsive user friendly
interactive platform and the impact is threefold - For cities, the business
bolsters the local economy; for people – there is increased and improved
mobility with safer mode of travel and for commuters- no more hassles of
driving in crowded and congested cities. (Exhibit #3) <o:p></o:p></span></div>
<h4 style="margin-top: 0cm;">
<span style="background: white; color: windowtext; font-family: "Times New Roman","serif"; font-style: normal; mso-bidi-font-style: italic;">Discussion:<o:p></o:p></span></h4>
<div class="MsoNormal">
<br /></div>
<h4 style="margin-top: 0cm;">
<span style="background: white; color: black; font-family: "Times New Roman","serif"; font-style: normal; font-weight: normal; mso-bidi-font-style: italic; mso-bidi-font-weight: bold;">With one billion connections
across 630 odd cities and counting, Uber has created opportunities through a
peer to peer economy comprehensively. A simple three step process is all what
it takes to ride a cab and here’s how, <o:p></o:p></span></h4>
<div class="MsoNormal">
<br /></div>
<div style="margin-bottom: 10.85pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l6 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-size: 11.0pt;">Request -Tap each ride option to see wait
time, size, and price. Then enter pickup location and tap request—the cab
arrives in minutes.<o:p></o:p></span></div>
<div style="margin-bottom: 10.85pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l6 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: black; font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: black; font-size: 11.0pt;">Ride – the drivers’s and the cab’s details
are displayed in the app along with the rate depending on the distance and type
of car chosen<o:p></o:p></span></div>
<div style="margin-left: 36.0pt; mso-list: l6 level1 lfo1; mso-outline-level: 1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: black; font-size: 11.0pt;">Pay –
digitally or through cash </span><span style="font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">Seamlessly
woven into the app are other features such as “Send Status” that lets friends
and family know where the rider is, that too in real time, “Split Fare”, a
component that allows the cost of the ride to be shared with any contact who
uses Uber and “Fare Estimate” which gives an almost precise idea as to how much
the trip is going to cost <span style="color: black;">that reinforces the
dynamics of a collaborative gig economy. <span style="mso-spacerun: yes;"> </span></span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">It has
adroitly incorporated the “sharing economy” concept of pooling resources by transacting
online with the skilful use of information and communication technology to
bring closer, customers and other businesses in order to find better ways to
move, work and thrive. Apart from the ease and convenience of getting a safe
and cheap ride with the Expected time of arrival (ETA) feature blended through
Google maps and navigation. There is also the added advantage of a business
opportunity of becoming a driver with flexible timings and good earnings
thereby generating employment opportunities which is a take away from an
entrepreneurial venture. It also effortlessly fuses the speed, reach and
connectivity aspects by locating the vehicle closest to the booking point. It
has served the community well by influencing people not to drive when under the
influence of alcohol and also infused the “pool” concept to curb excess traffic
on roads. The rewards, discounts, gift cards, offers and pay backs on this
business model has touched upon neuromarketing stimulating the brains to
respond in a positive way, a rational thinking that surpasses any other
marketing tactic. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";"><span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span>With a
staggering 300 million smart phone users, Uber has a vice like grip on customer
collaboration and brilliantly used the power of free to enhance and suck the potential
customers to its fold spiking sale of services manifold. The invasion of
technology along with the internet and the World Wide Web has simplified the
process of finding users for resources that are drawn to a single point and the
dissemination of costs over a wider target audience makes it more synergetic.
(Exhibit #3)<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";"><span style="mso-spacerun: yes;"> </span>Kickstarting the start up...<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l14 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Launched
in the year 2010 in San Francisco, marketing was initially carried out through
word of mouth through events among the tech community<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l14 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Giving
free rides to participate in such events<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l14 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Later
on spread through social networking sites worldwide<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l14 level1 lfo3; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Discounts
and other forms of promotions to customers for retention and expansion <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif";">The
technology behind the app...<o:p></o:p></span></div>
<div class="MsoListParagraph" style="mso-list: l11 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><strong><span style="border: none windowtext 1.0pt; color: #23252c; mso-border-alt: none windowtext 0cm; padding: 0cm;">Identifying a device’s location</span></strong><span style="color: #23252c; font-family: "Times New Roman","serif";"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l4 level1 lfo5; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">The
Uber app for iOS uses the<span class="apple-converted-space"> </span></span><span style="color: #23252c; font-size: 11.0pt;">CoreLocation framework<span class="apple-converted-space"> </span>to locate a user’s device.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l4 level1 lfo5; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">Geolocation for the Android version of the Uber
app was implemented using Google’s Location APIs<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l11 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><strong><span style="border: none windowtext 1.0pt; color: #23252c; mso-bidi-font-weight: normal; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><!--[endif]--><strong><span style="border: none windowtext 1.0pt; color: #23252c; mso-border-alt: none windowtext 0cm; padding: 0cm;">Providing
driving directions</span></strong><strong><span style="border: none windowtext 1.0pt; color: #23252c; mso-bidi-font-weight: normal; mso-border-alt: none windowtext 0cm; padding: 0cm;"><o:p></o:p></span></strong></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l5 level1 lfo6; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; border: none windowtext 1.0pt; color: #23252c; font-family: "Times New Roman","serif"; mso-border-alt: none windowtext 0cm; padding: 0cm;">To display point-to-point directions on a map
within the app, developers of the Uber app for iOS used<span class="apple-converted-space"> </span></span><span style="background: white; font-family: "Times New Roman","serif";">MapKit<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l5 level1 lfo6; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; border: none windowtext 1.0pt; color: #23252c; font-family: "Times New Roman","serif"; mso-border-alt: none windowtext 0cm; padding: 0cm;">Android routes and directions are made possible
by the<span class="apple-converted-space"> </span></span><span style="background: white; font-family: "Times New Roman","serif";">Google Maps
Android API<span style="color: #23252c;">.<o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l11 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><strong><span style="border: none windowtext 1.0pt; color: #23252c; mso-border-alt: none windowtext 0cm; padding: 0cm;">Integrating with mapping
software - </span></strong><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">implemented Google Maps for <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l13 level1 lfo7; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";"><span style="mso-spacerun: yes;"> </span>iPhone <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l13 level1 lfo7; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">Android versions of their app<o:p></o:p></span></div>
<h3 style="line-height: 22.4pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l11 level1 lfo4; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="border: none windowtext 1.0pt; color: #23252c; font-family: "Times New Roman","serif"; mso-bidi-font-weight: normal; mso-border-alt: none windowtext 0cm; mso-fareast-font-family: "Times New Roman"; padding: 0cm;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-family: "Times New Roman","serif"; mso-bidi-font-weight: normal; mso-border-alt: none windowtext 0cm; padding: 0cm;">Push Notifications and SMS<o:p></o:p></span></h3>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; border: none windowtext 1.0pt; color: #23252c; font-family: "Times New Roman","serif"; mso-border-alt: none windowtext 0cm; padding: 0cm;">Uber text messages are powered by the<span class="apple-converted-space"> </span></span><span style="background: white; font-family: "Times New Roman","serif";">Twilio<span class="apple-converted-space"><span style="color: #23252c;"> </span></span><span style="color: #23252c;">telecommunications
provider <o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">push notifications in the iOS app - <span class="apple-converted-space"> </span></span><span style="background: white; font-family: "Times New Roman","serif";">Apple Push Notifications Service<span style="color: #23252c;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo8; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">For the Android app -<span class="apple-converted-space"> </span></span><span style="background: white; font-family: "Times New Roman","serif";">Google Cloud Messaging<span class="apple-converted-space"><span style="color: #f16522;"> </span></span><span style="color: #23252c;">(GCM)<o:p></o:p></span></span></div>
<h3 style="line-height: 22.4pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l11 level1 lfo4; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-bidi-font-weight: normal; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-family: "Times New Roman","serif"; mso-bidi-font-weight: normal; mso-border-alt: none windowtext 0cm; padding: 0cm;">Payment integration</span><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-bidi-font-weight: normal;"><o:p></o:p></span></h3>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l8 level1 lfo9; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Uber
uses a cashless system- debit or credit card, or a promo code.</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l8 level1 lfo9; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="mso-spacerun: yes;"> </span>This removes any human-to-human cash transfers
from the equation, including tips.</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l8 level1 lfo9; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; font-size: 11.0pt; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Uber
takes 25 percent of a driver’s fare, which makes for a rather profitable business
model</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l11 level1 lfo4; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">When
accepting card payments</span></b><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">, there are certain requirements that companies
must comply with.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 21.3pt; mso-add-space: auto; mso-list: l9 level1 lfo10; text-indent: -7.1pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">§<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";"><span style="mso-spacerun: yes;"> </span>The
Payment Card Industry Data Security Standards <span style="mso-spacerun: yes;"> </span>is a set of requirements designed to ensure <span style="mso-spacerun: yes;"> </span>that all companies that process, store, or transmit
credit card information maintain a secure e<span style="mso-spacerun: yes;">
</span>environment. In effect, this applies to any merchant that has a Merchant
ID (MID).(Exhibit #4)<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #002060; font-family: "Times New Roman","serif";">Requirements.....<o:p></o:p></span></b></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Design</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt left 6.0cm; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Smart
phone with 4G compatibility</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">iOS
and Android native app development</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Backend
development</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Web
development</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Project
management</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Quality
assurance</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; mso-list: l12 level1 lfo2; tab-stops: list 36.0pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: Symbol; font-size: 10.0pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Training
for the drivers</span><span style="color: #23252c; font-size: 11.0pt;"><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<b style="mso-bidi-font-weight: normal;"><span style="border: none windowtext 1.0pt; color: #002060; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">Benefits of Uber<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">High
Quality Service<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Ultimate
flexibility<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Fair
Pricing System<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Easy
to Use and Understand<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Meeting
new people<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">6)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">No
boss overseeing<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">7)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Seeing
new things<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">8)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Cost
reduction<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l10 level1 lfo13; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">9)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Discounts,
promotions and paybacks<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif";">Disadvantages<o:p></o:p></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">1)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Like
any job, uber driving has its ups and downs<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">2)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Work/fares
can be slow when you want them to be busy<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">3)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">An
ineffective rating system<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">4)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Surge
pricing<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">5)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">No
insurance claims<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">6)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Little
recognition from the management/boss<br />
Wear and tear on car<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l7 level1 lfo14; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Helvetica","sans-serif"; font-size: 12.5pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">7)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">Seeing
how stupid drunk people are<o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 7.1pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -7.1pt; vertical-align: baseline;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11.0pt;">Conclusion:<o:p></o:p></span></b></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 7.1pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -7.1pt; vertical-align: baseline;">
<span style="color: #23252c; font-size: 11.0pt;">The
conceptual study in this paper has revealed that creativity and innovation in
entrepreneurship is linked with the rampant and excessive use of technology in
today’s world. Business model is the starting point of a successful venture and
this is wrapped around the customers. The cutting edge for UBER is the
technology that it has unleashed and the mind engineering to convert people to
users is pragmatic thinking and neuromarketing in a collaborative economy. The
dimension of creativity and innovation in entrepreneurship in contemporary
business such as Uber is vividly brought out in the clinical study undertaken.
The prudence and opportunism of neuromarketing is analyzed through this paper
and it is observed that pragmatic thinking is here to stay.</span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 7.1pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -7.1pt; vertical-align: baseline;">
<br /></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 7.1pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -7.1pt; vertical-align: baseline;">
<b style="mso-bidi-font-weight: normal;"><span style="font-size: 11.0pt;">References</span></b><span style="font-size: 11.0pt;">:<o:p></o:p></span></div>
<h1 style="line-height: 16.5pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 16.5pt; mso-list: l0 level1 lfo15; text-indent: -18.0pt; vertical-align: top;">
<!--[if !supportLists]--><span style="color: #737373; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"><span style="mso-list: Ignore;">a)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">http://www.sciencedirect.com/science/article/pii/S0048733309001668
- </span><span style="color: #505050; font-size: 11.0pt; font-weight: normal;">What
do business models do?: Innovation devices in technology entrepreneurship</span><span style="color: #505050; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"> by</span><a href="https://www.blogger.com/null" name="baep-author-id1"><span style="color: #007398; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">.</span></a><span style="mso-bookmark: baep-author-id1;"><span style="font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">LilianaDoganova<sup> </sup>and.</span></span><a href="https://www.blogger.com/null" name="baep-author-id2"></a><span style="mso-bookmark: baep-author-id2;"><span style="font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">MarieEyquem-Renault<span style="color: #007398;">.</span></span></span><span style="color: #737373; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"><o:p></o:p></span></h1>
<div class="MsoListParagraph" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">b)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif";">https://link.springer.com/article/10.1007/s10997-010-9154-1<o:p></o:p></span></div>
<h1 style="margin-bottom: 6.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm;">
<span style="color: #333333; font-size: 11.0pt; font-weight: normal; letter-spacing: .1pt;">Internationalization, innovation and entrepreneurship:
business models for new technology-<o:p></o:p></span></h1>
<h1 style="margin-bottom: 6.0pt; margin-left: 36.0pt; margin-right: 0cm; margin-top: 0cm;">
<span style="color: #333333; font-size: 11.0pt; font-weight: normal; letter-spacing: .1pt;">based firms </span><span style="color: #333333; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Alberto Onetti,
Antonella Zucchell maand Marian V.<o:p></o:p></span></h1>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 7.1pt; margin-right: 0cm; margin-top: 0cm; text-align: justify; text-indent: -7.1pt; vertical-align: baseline;">
<br /></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo15; tab-stops: 7.1pt 21.3pt; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-size: 11.0pt;"><span style="mso-list: Ignore;">c)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="color: #23252c; font-size: 11.0pt;">http://www.snia.org/sites/default/files/SDCIndia/2016/Presentations/10K-NIPP%20Intro_%20SDC.pdf
<span style="border: none windowtext 1.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">http://www.nasscom.in/</span><o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo15; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="mso-list: Ignore;">d)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">http://www.ey.com/Publication/vwLUAssets/ey-the-rise-of-the-sharing-economy/$FILE/ey-the-rise-of-the-sharing-economy.pdf<o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo15; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;"><span style="mso-list: Ignore;">e)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="border: none windowtext 1.0pt; color: #23252c; font-size: 11.0pt; mso-border-alt: none windowtext 0cm; padding: 0cm;">http://www.forentrepreneurs.com/category/business-model/<o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 54.0pt; margin-right: 0cm; margin-top: 0cm; mso-list: l0 level1 lfo15; text-indent: -18.0pt; vertical-align: baseline;">
<!--[if !supportLists]--><span style="color: #23252c; font-size: 11.0pt;"><span style="mso-list: Ignore;">f)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="color: #23252c; font-size: 11.0pt;">http://www.investopedia.com/terms/s/startup.asp<o:p></o:p></span></div>
<div style="line-height: 18.35pt; margin-bottom: .0001pt; margin: 0cm; vertical-align: baseline;">
<br /></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">g)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">https://www.neurosciencemarketing.com/blog/articles/the-power-of-free.htm<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">h)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">https://yalantis.com/blog/uber-underlying-technologies-and-how-it-actually-works/<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">i)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">https://www.uber.com/en-IN/<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">j)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">https://www.economist.com/news/leaders/21573104-internet-everything-hire-rise-sharing-economy<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">k)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">https://www.fastcompany.com/3046119/defining-the-sharing-economy-what-is-collaborative-consumption-and-what-isnt<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">l)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">https://www.wired.com/2008/02/ff-free/<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 54.0pt; mso-add-space: auto; mso-list: l0 level1 lfo15; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #23252c; font-family: "Times New Roman","serif"; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">m)<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span style="background: white; color: #23252c; font-family: "Times New Roman","serif";">www.zinnov.com<o:p></o:p></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<br /></div>
</div>
Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com0tag:blogger.com,1999:blog-2904198125258959763.post-54327466297169072022018-12-28T22:45:00.000-08:002018-12-28T22:45:14.788-08:00TRANSITION TO UNIVERSITY – BEHAVIOURAL DIMENSION IN THE CONTINUUM OF EDUCATION<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Abstract<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Technology may be on the verge of replacing a
teacher but the behavioural dimension could probably not be by a BOT. I believe
behavioural connotations is crucial for the all round growth of students
especially at the undergraduate level. It is a period of change, freedom,
independence, maturity, graduating to a major in terms of age and the
associated boons and banes. The dynamic elements of behaviour will bear fruits
in the form of an effective engagement for students in the contemporary scenario
who are dictated by technology, social media intervention and peer pressures.
This paper is an attempt to emphasize the implication of behavioural learning
on pedagogy that is vital for the growth and development of the students at the
undergraduate level drawn from different states with varied backgrounds. The
transition of the student from school to university or college is a sensitive
passage that needs to be dealt with utmost care and diligence and belonging to
the teaching fraternity, it becomes imperative that we handle them with care.
In a diverse country like ours, the students with a backdrop of upbringing
greatly influenced by culture, language and ethnicity, the progression of these
students to adapt, change and merge with the mainstream is a challenge for the
pedagogues as they need to be the link in the chain of continuum.<span style="mso-spacerun: yes;"> </span>Along with retaining the individual identity
of the students in terms of skills, talent and academic qualification, the
expectations of the students are normally sky high with fear and fragility
thrown in and the culture clash in an urban city like ours is an inevitable
outcome that has to be tackled upfront to avoid fading away of students into
oblivion and obscurity.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span>Key words:
Transition, student diversity, behaviour</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Introduction<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Transition from school to college is a period of
glorious uncertainties that can mark a great realignment of thoughts and
systems. This upheaval of sorts brings with it lot of bounties and for many of
them, it more or less becomes a natural phenomenon wherein they realign and
reorganize their cognitive thinking. The commonalities that string these
individuals are optimism, confidence and strong sense of adaptability which are
the hallmarks of this change. The biggest change in someone’s life, I believe
is on this threshold, that brings with it responsibilities, independence,
growth and maturity. The game changer for the freshmen and women is undoubtedly
self efficacy, a remarkable ability that can work wonders for the go getters to
accomplish the new tasks and goals very objectively in the environment that may
be totally alien. The coping skills of such students do need to be appreciated
in this contemporary world of challenges lurking in every sphere of activity.
The exposure, knowledge quotient, expectations in terms of academics,
internships, research projects, industry collaboration and eventually
placements with decent packages even at the undergraduate level is immense and
limitless.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">But all is not hunky dory in this transition phase. Some
may go through a massive upheaval that results in burn outs or disappear into
total oblivion. A random study based on observations and through personal
experiences has led me to believe that the gap between expectation and reality
among the students belonging to this category is wide. Bridging this gap by
setting realistic expectations and providing an ideal ambience for adjustments
could be a prerogative of the teaching fraternity that could go a long way in
preventing this kind of catastrophe. We, as teachers do have a fair share to
start a dialogue and process that would make the students better prepared and
fight adversities. <o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Purpose<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The intention of the author through this paper is to:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">a)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Studying
the transition state from school to college among students<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">b)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Understanding
the realities and myths associated with freshers<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">c)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The
cause and effect of culture clash and the behaviour of students coming from
diverse backgrounds<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman";"><span style="mso-list: Ignore;">d)<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Researching
the gaps between expectations and realities and suggesting solutions to prevent
breakdowns<o:p></o:p></span></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Literature
review<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1; text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">The foundation of this
paper lies in:<o:p></o:p></span></i></div>
<div class="MsoListParagraph" style="mso-add-space: auto; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-bidi-font-weight: bold; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Professor Emeritus Vincent Tinto’s research study on “</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Taking Retention Seriously:
Rethinking the First Year of College Vincent Tinto, Syracuse University”
reviewed from </span></i><b><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">http://www.nacadajournal.org/doi/pdf/10.12930/0271-9517-19.2.5?code=naaa-site<o:p></o:p></span></i></b></div>
<div class="MsoNormal" style="mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1; text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">“</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Four institutional conditions stand
out as supportive of retention: information, advice, support, involvement, and
learning. First, students are more likely to persist and graduate in settings
that provide clear and consistent information about institutional requirements.
Students need to understand the road map to completion and know how to use it
to decide upon and achieve personal goals. Second, institutions that provide
academic, social, and personal support encourage persistence. Support that is
readily available and connected to other parts of student collegiate experience
leads to retention. Third, students are more likely to stay in schools that
involve them as valued members of the institution. The frequency and quality of
contact with faculty, staff, and other students have repeatedly been shown to
be independent predictors of student persistence. This is true for large and
small, rural and urban, public and private, and 2- and 4-year colleges and
universities. It is true for women as well as men, students of color and Anglo
students, and part-time and full-time students. Simply put, involvement
matters, and at no point does it matter more than during the first year of
college when student attachments are so tenuous and the pull of the institution
still so weak. Fourth, clearly the most important condition that fosters
student retention is learning. Students who learn are students who stay.
Institutions that are successful in building settings that educate their
students are institutions that are successful in retaining their students.</span></i><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;"><o:p></o:p></span></i></div>
<div class="MsoListParagraph" style="mso-add-space: auto; mso-list: l1 level1 lfo2; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 1; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><b><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-font-kerning: 18.0pt;">Building
bridges: understanding student transition to university </span></i></b><i style="mso-bidi-font-style: normal;"><u><span style="color: #10147e; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">A.R.J. Briggs</span></u></i><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">,</span></i><b><i style="mso-bidi-font-style: normal;"><u><span style="color: #10147e; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">J. Clark </span></u></i></b><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"> &</span></i><i style="mso-bidi-font-style: normal;"><u><span style="color: #10147e; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">I. Hall</span></u></i><i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><o:p></o:p></span></i></div>
<div class="MsoNormal" style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">https://srhe.tandfonline.com/doi/full/10.1080/13538322.2011.614468?src=recsys#.W1CgbNIzZ0u<o:p></o:p></span></i></div>
<div class="MsoNormal" style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">It examines the complex liaison needed for students to progress
to appropriate courses, settle into university life and succeed as higher
education learners. It proposes that the development of higher education
learner identity is essential to student achievement and is initially encouraged
where schools, colleges and universities adopt integrated systems of
transition. This has clear implications for practice for higher education
administrators, academics and quality officers.<o:p></o:p></span></i></div>
<div class="MsoListParagraph" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="color: #333333; font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The Transition from High School to
University: An Analysis of Advice for Students, Faculty and Administration
Carol Mutch<span style="color: #333333;"><o:p></o:p></span></span></i></div>
<div class="MsoNormal" style="tab-stops: 325.5pt; text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">http://www.cshe.nagoya-u.ac.jp/publications/journal/no5/10.pdf<span style="mso-tab-count: 1;"> </span><o:p></o:p></span></i></div>
<div class="MsoNormal" style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">“Transition”is
different from change. Change is external and visible. A transition is internal
and less visible, the process you go through mentally when you face a big life
change.</span></i><i style="mso-bidi-font-style: normal;"><span lang="EN-US" style="font-family: "MS Gothic"; font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: "Times New Roman"; mso-bidi-font-family: "Times New Roman";">1)</span></i><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"> The research and theoretical
literature recognises the first year university or college freshman experience
as an identifiable period of transition.<o:p></o:p></span></i></div>
<div class="MsoNormal" style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">To
know how to teach them better, we must understand our freshmen better. We must
have a clear eyed view of who they are, where they have come from, how they
have been instructed, what values they hold, and what their expectations or
goals are.<o:p></o:p></span></i></div>
<div class="MsoListParagraph" style="mso-list: l1 level1 lfo2; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Erickson, Bette LaSere &
Strommer, Diane Weltner, 1935- (1991). Teaching college freshmen (1st
ed). Jossey-Bass Publishers, San Francisco<o:p></o:p></span></i></div>
<div class="MsoNormal" style="background: white; margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">“Gives new and veteran faculty practical guidance on how to most effectively
teach and create academic support systems for college students in their first,
most critical year. Describes how to design a useful syllabus, how to develop
productive out-of-class assignments, how to enhance class participation through
creative techniques, and how to evaluate student learning for better insights.”<o:p></o:p></span></i></div>
<div class="MsoNormal" style="text-align: justify;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">https://trove.nla.gov.au/work/6444658?q&versionId=7432782<o:p></o:p></span></i></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The observations in
this paper are based on personal experiences, secondary data available on the
subject matter and the views expressed are an outcome of these observations.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Analysis,
Inference and Rationale<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The literature reviews
under consideration by the author relate to a period between the 1990s and
2000, an era just when innovations in the technological spectrum are sprouting
in India and much water has flown since then but the fact remains that students
still are isolated, remaining in the cocoon that hampers growth and
collaborative learning. We as teachers do ensure a balanced learning system
that incorporates bridge sessions to make all students come on the same page,
value added programmes that enhance skills, collective learning through
tutoring, mentoring for freshers among various other skill development courses.
But despite these best practices aided by a perfect blend of academic and non
academic programmes, the aloof remain aloof and alienated, the poor
communicators stay poor resulting in a clear demarcation between the adapters
and disconnected. With the advent of mobile technology, social media and
technology innovation, the levels of exposure are super high, the intelligence,
knowledge, emotional quotient is indeed remarkable, but again this is
applicable to the select few while many of them use these modern tools in an
inappropriate and incorrect manner that further pushes them into the abyss of
isolation. The classes are therefore dull, monotonous and mostly one sided and
whatever little participation or interaction comes from a miniscule population
and the rest are certainly disoriented. To bring the students to the mainstream
cannot wholly depend on the stress on performance in academics and related
activities but the teachers need to understand them inside out; their
behaviour, upbringing, cultures, previous education, values and beliefs,
expectations. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The rationale is based
on the strong beliefs that burnouts and breakdowns could be drastically reduced
with a little bit of support from the pedagogues. Bringing a cohesive
environment in the present day scenario, in institutions that the author is
familiar with, are all based on adding courses and programmes in order to make
it conducive for retention of the students. But are they yielding the necessary
results in terms of student compatibility with the culture and environs of the
college? The pertinent questions with regard to favourably holding the students
and make them perform in this paper is based on the logical reasoning of
understanding the students’ expectations and getting them into the thick of
things by thoughtful involvement and intervention. This support based system of
learning with the behaviour and background of individuals is the cornerstone of
this research paper.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The
Dilemma<o:p></o:p></span></u></b></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">One
sided conversations with very less participation<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">We still live in an age
where the system of education is essentially a one sided phenomenon with
teachers imparting whatever they know which the students absorb giving little
room for participative learning. Though the scheme and methodology of learning
implies role playing, case studies, presentations; these do not happen
instantly and is a slow and gradual process by which time the new comers are
already tackling varied problems. The effectiveness of these methods also
depends on the acceptability of the individual with the new age learning tools.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Unrelated
subjects and contents<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Though the universities
update and streamline the courses, streams and their contents, there is still a
mismatch between the skill sets and the requirements. The content of most of
the subjects lean towards theory leaving no room for practical or application
learning and this poses serious problems for the first years who are already
tottering with communication issues<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Communication
barriers<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The biggest challenge
standing like a rock of Gibraltar is the medium of instruction which in many
cases is a massive shift from vernacular linked understanding to a rigid form
of learning in an alien language.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Wrong
choice of stream<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The Indian society and
the mindset of the parents still act as a stumbling block to the choice of
subjects based on interest, passion and inclination backed by talent and
skills. The convictions and dogmas are so skewed in favour of a degree that is
considered elite which sidelines the aspirations of the students at large. The
inflexible and uncompromising attitude of the parent disallows them to chase
their dreams<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Over
expectations<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Hopes are pinned on the
students right from day one and even before they enter the corridors of higher
education and this presents itself from three directions – the parents, the
student community themselves and the faculty leading to disappointments,
frustrations and depressions.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Incompatibility
<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Incompatibility with
the new surroundings in terms of cross cultural issues, technology adaptation, rural-urban
divide, financial stress and strains is a major hindrance for adjustment
resulting in distorted cognitive thinking resulting in disintegration.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Isolated
learning despite being in a group<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Excessive domination by
a select few, favouritism, in group behaviour exhibits by faculty can cause alienation
of the students who therefore remain aloof and detached <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Excessive
influence of gadgets and Social media interference<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">A bane of technology
has been in the student fraternity avoiding social interactions on a personal
or group level as these gadgets become their companions and this social
disconnect has immense implications on behaviour. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Wrong
choice of friends’ circle and role models<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Students succumb to
influence of local students and do end up with a wrong group who may have a
strong negative influence and this causes to deviate from the main path of
trajectory eventually to a point of no return. Also the choice of role models
and inspirations can be a roadblock to transition. There is also a great risk
of students falling prey to alcohol abuse, smoking and substance use.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Disconnect
with the faculty<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The indifferent and
callous attitude of the faculty towards the lesser mortals due to many reasons
such as academic performance, attitudes and perceptions, communication
barriers, in and out group tendency, prejudice, bias and favouritism creates a
void.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Political
ideologies and inclinations<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Many institutions become
hotbeds for nurturing political ambitions and students go astray with the
ideologies and mob hysteria syndrome.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Easy
admissions with low cut-offs and quotas<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The colleges are bogged down with admission numbers to fulfil
the university quota requirement and so the selection process is diluted with
easy cut off that affect the quality on inputs as many of them may fail even in
the basic prerequisites.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Influence of movies<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Easy access to movies on their smart phones has disengaged
the students and allows them to slip into a world of fantasy and the fallout is
discontinuity in education.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><span style="background: white; color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Parental ignorance and illiteracy<o:p></o:p></span></b></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="background: white; color: #222222; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">These set of students may be first generation learners in the
family who therefore do not enjoy any academic as well as non academic support
from their parents. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Implication
of behavioural learning in pedagogy for smooth student transition<o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Fitting the college to the student irrespective of
the background is the order of the day and this indeed needs a 180 degree
turnaround that makes the student to match the institution. To inculcate a
sense of belongingness by bridging the gaps and providing the right support
system in the form of correct information, building bonhomie through rightful
interaction, cohesive and community learning approach, involved, participative
learning and inclusiveness become imperative for reducing the student dropout
rates.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">While most of us may be feeling that most of the
aforesaid are being carried out in letter and spirit, the outcomes have still
not had the rightful impact. The student dropout rate is still alarmingly high
and those who survive the odds, fight isolation and the associated challenges
and threats.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Adhering to the university curriculum, academic
knowledge development, syllabus completion, training on exam perspective may
all be high on the agenda in the minds of the teachers, but at the same time,
critical thinking, shared learning, moulding with the new environs, providing
an ideal support system for inclusive and conducive learning need to be adopted
by the faculty community to prevent students from being square pegs in round
holes. The delicate and sensitive transition period could well use innovative
practices that aid and abet interactive learning by recognition of individual
strengths and weaknesses. Certain dimensions have been stringed together in the
following paragraphs as suggestive measures which are purely conceptual and
would be taken up by the author in the field of explorative research study in
future. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Recommendations
and suggestions<o:p></o:p></span></u></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Peer
tutoring – overcoming cultural barrier. The doggedness of the teachers with
regard to cultural differences could well be overcome by involving the students
from the same geographical location in the form of peer tutoring giving way to
better understanding. This is an age old tried and tested formula to overcome
the regional bias in creating an ideal environment for early adaptability. It
also assists in team building with shared responsibility. While this will
genuinely reduce the difficulties arising due to culture differences, this remedy
may prove detrimental as it may create demographical imbalances and groupism.
The dyadic communication at the initial stage has to be elevated to
interlinking conversations by forming random groups.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Similar
interest group circles – roping in students from across communities, lands,
streams of learning to be part of a common activity which could be non academic
can go a long way in creating positive vibes within the non starters. Linked
courses and classrooms, typically in the form of clubs of interest generate
curiosity, and to unleash the hidden talent and interdependence. This will also
generate social interaction thereby avoiding introversion patterns of
behaviour. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="text-align: justify;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Bangalore
University has beautifully interwoven skill development activities within the
content giving room to application based thinking. However, very few colleges
have effectively implemented this construct. The primary fault is that we are
trying to implement these without the fundamental requirement of addressing the
basic issue of communicative English. Any such activity could bear fruits only
if the student gets the communication clearly. Bridge courses to help learn the
rudiments of the language would enable a better handling of these activities.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The
University curriculum also includes skill development courses such as
understanding Indian Constitution, learning personality dimensions, knowing the
culture, society and diversity, being creative and innovative in various
semesters which is an effective add on to the value of the course. The
effectiveness of such an add on can be further enhanced by having ice breaking
sessions which would include reality check, pegging expectations that can be
matched and doing a SWOT<span style="mso-spacerun: yes;"> </span>on the students
in order to make these programmes successful in setting the stage for student
transition.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Inculcating
value in the individual by frequent interactions, encouragements and motivation
and appreciations even for the smallest task accomplished. This goes a long way
to promote positivity in the disconnected students.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Inviting
parents, siblings over – frequent meetings with the family members and
guardians can help the teachers to understand the background better and is an
ideal platform to highlight the problems and challenges the students are facing
in the new atmosphere. This will also help to get into conversations with the
students in an effective manner.<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l1 level1 lfo2; text-align: justify; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;"><span style="mso-list: Ignore;">Ø<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]--><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Dropouts
from other streams and students who juggle jobs early on due to financial
stress and strain need to be given extra care and attention as they may be
already on the verge of breakdown. Motivational pep talks by seniors and alumni
who may have overcome similar challenges could guide these students mentally to
make them emerge stronger.<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Conclusion
<span style="mso-spacerun: yes;"> </span><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></u></b></div>
<div class="MsoNormal">
<span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">The continuum of education depends on the smooth
transition from school to university and as teachers at the undergraduate
level, we need to mind the gap existing and make sure that the students retain
their identities and do not pass into oblivion. The emotional interaction and
connect between the pedagogues and students can alleviate the dislocation,
alienation and exclusion of students coming in from different parts of the
country with diverse cultural and ethnic backgrounds. To a large extent, reducing
the drop out or under performance or dissatisfaction rate rests with a joint
effort between the student community and the teaching fraternity. The ever
changing family structure and pattern with the strong influence of the social
media and a history of the disconnect already present in the students in
earlier academic pursuits or the pressures of a part time job to tide over a
financial crisis could leave ample room for a bumpy transition causing havoc to
these students psychologically and scarring them beyond repair. The qualitative
and quantitative measures entailed above may have to be effectively
incorporated with the teaching tools to have a seamless transition and they
have to be constantly monitored to yield maximum performance. Instructor’s
care, transparent and interactive approach topped off with acceptance and
inclusiveness is a concocted mix of ingredients for an ideal student retention
recipe. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: justify;">
<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">References</span></u></b><span style="font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;"><span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<h1>
<span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">A R J Briggs, J Clark and I Hall,
2013, </span></span><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Building bridges: understanding student transition
to university https://doi.org/10.1080/13538322.2011.614468<span class="nlmarticle-title"><o:p></o:p></span></span></h1>
<h1>
<span style="background: white; color: black; font-size: 12.0pt; font-weight: normal;">Bette LaSere Erickson, Diane Weltner Strommer, 1991, </span><span style="background: white; color: black; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Jossey-Bass Publishers
https://trove.nla.gov.au/work/6444658?q&versionId=7432782</span><span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;"><o:p></o:p></span></span></h1>
<h1>
<span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Kerri-Lee Krause and Hamish
Coates, 2008 “Students’ engagement in first</span></span><span class="nlmarticle-title"><span style="color: #333333; font-family: "Cambria Math","serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">‐</span></span><span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">year university” </span></span><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">https://doi.org/10.1080/02602930701698892<o:p></o:p></span></h1>
<h1>
<span class="contribdegrees"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Laura D. Pittman &Adeya
Richmond, 2010 “</span></span><span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">University Belonging, Friendship Quality, and Psychological Adjustment
During the Transition to College” </span></span><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">https://doi.org/10.3200/JEXE.76.4.343-362<o:p></o:p></span></h1>
<div class="MsoNormal" style="text-align: justify;">
<span class="contribdegrees"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Houston Lowe &Anthony Cook, 2010, </span></span><span class="nlmarticle-title"><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">Mind the Gap: Are students
prepared for higher education? </span></span><span style="color: #333333; font-family: "Times New Roman","serif"; font-size: 12.0pt; line-height: 115%;">https://doi.org/10.1080/03098770305629<o:p></o:p></span></div>
<h1>
<span class="contribdegrees"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Paula Wilcox ,Sandra
Winn &Marylynn Fyvie</span></span><span class="contribdegrees"><span style="color: #333333; font-family: "Cambria Math","serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">‐</span></span><span class="contribdegrees"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Gauld, 2006, </span></span><span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">‘It was nothing to do with the university, it
was just the people’: the role of social support in the first</span></span><span class="nlmarticle-title"><span style="color: #333333; font-family: "Cambria Math","serif"; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">‐</span></span><span class="nlmarticle-title"><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">year experience of higher education </span></span><span style="color: #333333; font-size: 12.0pt; font-weight: normal; mso-bidi-font-weight: bold;">https://doi.org/10.1080/03075070500340036<o:p></o:p></span></h1>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com0tag:blogger.com,1999:blog-2904198125258959763.post-62629236028546140132016-11-04T10:40:00.001-07:002016-11-08T04:39:36.412-08:00Dear Zindagi<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "cambria" , serif; font-size: 12pt; line-height: 115%; text-align: left;">Dear
Zindagi,</span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">Zindagi
na milegi dobara, (will not get chance to live life again) for there is no
reset button but only rewind and fast forward to past and present, and so I
feel it is appropriate that I express my profound gratitude to what you have
given me in abundance. In this journey of 47 years, I have enjoyed in ampleness
and endured in bounty, a weighing balance that is just and fair and the balance
sheet summarizing assets and liabilities in equal measure; which means I break
even! <o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">The
most complex organ, our central processing unit has the remarkable ability to
turn back the pages of the life that you have granted at will and freedom and
unleashing all the good, bad and ugly to re live those memories – smile, laugh,
cry, scream, sulk, shout, acknowledge, repent, revenge, a string of emotions to
apply or reject at the speed of sensory and motor neurons, of course depending
on the availability of proteins’ supply in the brain. The entanglements lies
knotted, unlike cobwebs which are in absolute symmetry, haphazard and
disorganized in the labyrinths of life, and to cut the Gordian knot is next to
impossible, however, you Zindagi, have given us the licence and liberty to set
right the wrongs by not repeating them, reminisce the good old days to
contemplate and muse over them, grant us the fantasy to day dream and build
castles in the air, refresh the memories of those departed and revive the
relationships gone awry and ones that are fair weather friends acting like
embellishments who know us inside out and tolerate our temperaments!<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">You
intrigue me with all the puzzles, surprise me with googlies, shock me with
bouncers, enthrall me by your revelations, a roller coaster ride that is
unmatched in any amusement park, yet I
adore this existence like a pilgrimage to a holy land or a cruise on the azure
blue waters and if you are planning to
give a gratuity, a Diwali bonus, then I beseech you to play the elixir of life
with all comedies and tragedies that form a perfect pot boiler, otherwise, it
becomes monotonous, drab and boring! I am certain and convinced going by your
track record, that you will not grant me a life in an ivory tower, but at least
champagne on a beer budget that will lift me to high spirits and joy to behold!<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;">This
missive has transcended time, from the days of the birdie messenger, to drum
beats of high and low notes expressing moods and sentiments to smokes, beacons
and torches, to horses and long distance runners to ornamental scrolls and
papyrus to postal letters and finally to digital era of E mails, chats and
messengers; whatever be the mode and medium of communication, we all owe our
profound and hearty appreciations to you, dear Zindagi for a birth that is
significant in the smallest possible way, meaningful – maybe a bit belated,
momentous on certain specific occasions, after all discounts and rewards
offered are not available across the board and only on select brands, inconsequential-
most of the times, weighty and burdensome like Hercules holding Earth on the
powerful shoulders saddling the load and withstanding it!<o:p></o:p></span></div>
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<span style="font-family: "cambria" , "serif"; font-size: 12.0pt; line-height: 115%;"> Thank you life for the shift, escape and
control buttons to succeed, to be happy, dodge and break away, to manoeuvre and
manipulate, to delete the unnecessary and erase the unwanted, to cut, copy and
paste the actual and the real. I am living life to the fullest as this offer
comes only once, I do not regret, repent or revenge but believe in Karma.<o:p></o:p></span></div>
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Yours most truly, destiny's child...<br />
Sunita</div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com12tag:blogger.com,1999:blog-2904198125258959763.post-10932256953891970382016-10-07T04:47:00.000-07:002016-10-07T04:53:29.456-07:00Odd and even - Yaron ki Baraat <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "lucida handwriting";"><span style="font-size: 18.6667px; line-height: 21.4667px;"><a href="http://www.ozee.com/shows/yaaron-ki-baraat">http://www.ozee.com/shows/yaaron-ki-baraat</a></span></span></div>
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For the first time on Indian television, ZEE TV brings you a fun-filled chat show Vivo Smartphone presents Yaaron Ki Baraat co-powered by Amazon.in and Brooke Bond Red Label that will put celebrity friendships to test through a series of fun challenges and tasks. Tune in to ZEE TV at 8 PM on 8th October.</h2>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">Friends, our alter egos with behaviour as contrasting as
the Sun and the Moon, but gelling and hitting off as a pair to paint our lives
red;(maybe not red as it is too jarring, well you choose the colour) while I
shift to green owing to my personal affinity to the bountiful nature! Cronies
who are the extended family, the cornerstones of our joyful lives, partners in
guzzling beer, accomplices in pranks, companions
in concerts and film shows, navigators in times of distress, consorts in love
and war, the search engines during doubtful periods , the collaborators in
conspiracies, associates in adventure, allies in networking and the iconic
reasons for this post!<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">Let me have the joy and privilege of taking you all, back
in time to the effervescent eighties filled with songs, shares, styles and
shenanigans in abundance and studies in miserly terms with my bosom buddy Minu!<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;"> The undergraduate
class of 1987 in one of the prestigious and trendy colleges of Cochin beckoned
all the freshers with animosity, trepidation, excitement – a cocktail of all
emotions and we the new comers trudged
happily into the gallery class facing the azure blue back waters of the Arabian sea. <o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">Minu was a different kettle of fish altogether, a slim
girl with long straight hair that she let loose and on top of her forehead, a
mop of wavy hair, always tossing it up gracefully and me, a spring rolled, not
so slim , awkward and not so elegant. So absolutely chalk and cheese as far as
biological similarities were concerned! Demeanour wise too, I marched to a
different tune while she was downright soft spoken and a horse of another
colour. </span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">Lost in an ocean of new faces and stylish stilettos, I occupied a
vantage top berth to get a bird’s eye view of the sea and a 360 degree panoramic
view of an all girls’ class. Next to me sat my new demure friend flashing a
sparkling smile every two minutes while I was itching to break the silent
conversation that was happening between the two of us! As the teachers, ranging
from savvy to strict to smart to somber and silly marketed themselves and their
subjects, my game plan was to talk ourselves out!<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">She fell hook, line and sinker for me, proving right the
maxim ‘opposites poles attract’. A tete a tete that started with the zodiac
sign (For Linda Goodman was a crazy obsession those days!) and ended with
everything under the sun! The days turned into months and we became steadfast
friends and as she was from the science stream, I had the honour of being an uncrowned
queen helping her out with accounts and finance. <o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">The three years in the degree college had all the masala
of a pot boiler movie; the college was run by Christian missionaries and so ‘discipline’
was their second name and Minu’s family was strict and orthodox and so we took
extra happiness in bunking classes (by bribing the gatekeeper) and hoodwinking
her parents to watch movies together. Nothing can match the thrill of the
adrenaline rush in breaking the convention and rules, to hide from known and
familiar faces and brave all odds to accomplish our goals. Friday afternoons
were long lunch hours and the favourite icecream joint was a glorious hangout,
a great redemption from the service sermons of the chapel and we had the jubilation of breaking the
Shawshank prison! <o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">The umpteen songs of Richard Marx, our romantic music
hero still echo in my ears, reminiscent of the past- </span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">many hours that were
happily spent in her palatial bungalow which had a mini theatre. Her mom would
serve us all the delicacies while her big brother (lovingly nicknamed as
commando) would watch us over like hawks! Despite the strict vigil, we did
manage to give him the slip and indulge ourselves in all the forbidden
pleasures, but well within the framework of the written and oral constitution.<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">Both of us would be lost in that exotic dream trip to
alluring avant garde locations in an open gypsy, with music blaring and driving
at insane speeds to be with nature’s bounty, carefree and crazy, beating all
draconian laws and rigid parents. The gypsy of Maruti Suzuki may have become
obsolete but the mirage of the mind will never disappear and I have safeguarded
it in my memory vault for thirty years !!! <o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">When two celebrities can come together on a fantastic
chat show and re-enact the yaaron ki baarat sequence from the super hit film of
dostana after 35 years, nothing can stand in the way in reconnecting with a
sidekick and I am eagerly waiting for that D day!<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">We have sung, danced, guffawed, cried, screamed, studied,
pranced and dreamt together and these simple joys bonded us for a lifetime and it is time to break into a song...<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;"> https://youtu.be/JHkh26BCQs4?t=34<o:p></o:p></span></div>
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<span style="font-family: "lucida handwriting"; font-size: 14.0pt; line-height: 115%;">Follow @ZeeTV </span><span style="background-color: white; color: #333333; font-family: "lucida sans unicode" , "verdana" , "arial" , sans-serif; font-size: 13px;">#YaaronKiBaraat</span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com4tag:blogger.com,1999:blog-2904198125258959763.post-61035613267924275202016-09-27T00:18:00.001-07:002016-09-27T00:18:48.477-07:00Brandishing the broom<div dir="ltr" style="text-align: left;" trbidi="on">
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;"> </span></b><b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 20.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Brandishing the broom<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Glances at the clock
furtive<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Waiting for the
elusive<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">The most relevant,
conspicuous by absence<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Mountain of dishes jostling
for space<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Mighty upper hand to
do the chores<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Repeated calls and
rush to the doors<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">And then she arrives
in style on a dirty carpet<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Wielding a look of
hurry and unkempt<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Reverberation of
dissent at the sink<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">I plonk on the sofa
unable to think<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Operas of the utensils
reaching a crescendo<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">The maid adroit and
skilled at taekwondo<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">The next chore, gives
me and the floor a sweeping<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Brandishing the broom,
room to room hopping<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Diffusing the tension
for the present<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">While she ready to go
to the adjacent<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">The lady cajoled and
clamoured for completion<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Dab, swab and mop, her
scutwork ends with aggression<o:p></o:p></span></b></div>
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<b><span style="color: #5f497a; font-family: "Comic Sans MS"; font-size: 16.0pt; line-height: 115%; mso-themecolor: accent4; mso-themeshade: 191;">Heaving a sigh of
relief, a routine to follow each day<o:p></o:p></span></b></div>
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not play truant I pray!<o:p></o:p></span></b></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com12tag:blogger.com,1999:blog-2904198125258959763.post-9947860017174040542016-09-17T10:39:00.002-07:002016-09-17T22:01:29.907-07:00Run up to the reunion-part one<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;">The class of 85, the gilded clique captured in fifth grade!</td></tr>
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Ajith, Bindu, Hari, Jayaram, Krishnakumar, Meena…no, this isn’t the roll call from the attendance register that I am so used to these days nor are they prospective Indian baby names but yes they are evergreen names of a family of nomenclature, that belong to the exclusive and elite club of the class of 1985 and can never become obsolete or archaic!</div>
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The hot pursuit to track down the elusive bunch began when Mark Zuckerberg gave to the world fB and while still in its nascent stage, a few of us became the guinea pigs for the social networking site to gain popularity and rake in the moolah. The witch hunt became an obsession and in the process, priceless buddies (along with graduation pictures and group photos) were unearthed, though their transformation matched the years that had gone by, the masquerades were given away by the demeanour, which is timeless and classic. Well, time can take away our youth, hair on the head, or it can be chivalrous by adding more wrinkles or deposit more fat instead of money in the bank account but it cannot snatch the exuberance and monkey business that are the hallmarks of this “<strong style="border: 0px; box-sizing: inherit; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Gilded Clique</em></strong>”, (for more adventures of this camarilla read the poem at <a href="http://www.sunitasriram.in/2014/07/joy-rubber-trees-testimony-to-etched.html">http://www.sunitasriram.in/2014/07/joy-rubber-trees-testimony-to-etched.html</a>) it is just appropriate that I express gratitude to the benefactor for this remarkable appellation that best describes us! Thank you Meena for this sobriquet and the chat room idea!</div>
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Barring a few bumping into on some sidekicks, mini reunions and reconnections, nothing spectacular happened on the fB front with many avoiding it like plague and couple of the social butterflies getting disillusioned by the like and dislike syndrome and beating a hasty retreat!</div>
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However, the inquest continues with technology making the man hunt easy and not ending up in wild goose chases or barking up the wrong trees! Leaving no stone unturned, all platforms and avenues are being explored, searched and many of the classmates smoked out of their hide outs after all we were the treasure hunters of yester years!</div>
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The excitement in the Whatsapp air is palpable along with the flattering fifth grade class photo , with the demonstration of bonhomie, love, affection, humming and buzzing of messages pulling each other’s legs to the point of myriad emojis popping up, typical of a <em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">chat room</em>! It has been thirty long years since we all parted ways from the <em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">class room</em>, in search of higher education, job, career, love, partnership, marriage children, the normal, and the bizarre stuff of life…and the prospect of a reunion post three decades is one of <strong style="border: 0px; box-sizing: inherit; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">ecstasy</em></strong>, (the sheer joy of nostalgia and a trip down memory lane, free of cost) tossed up with<strong style="border: 0px; box-sizing: inherit; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">curiosity</em></strong>, (how have all the bucktoothed, ponytailed metamorphosed or ‘transfigured’) <strong style="border: 0px; box-sizing: inherit; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">trepidation</em></strong> (apprehension and paranoia at conversing face to face with companions and comrades who have eroded away with time, and I realize that chatting on the virtual space with friendly banters is much more easier) and <strong style="border: 0px; box-sizing: inherit; font-family: inherit; font-style: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; box-sizing: inherit; font-family: inherit; font-weight: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Panic </em></strong>(would I be able to place the face?or will I fumble at the choice of words?)</div>
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As we spend the next few months contemplating on the logistics, the makeup, the attire and the hairdo, the distinct sound of glassware clinking, the warmth of the bear hugs and handshakes, unmistakable sound of laughter and banter, is reverberating in my space!</div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com2tag:blogger.com,1999:blog-2904198125258959763.post-18589331368232013692016-09-02T05:10:00.002-07:002016-09-02T05:12:56.201-07:00The big heart<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">I was the privileged one among the cantankerous cousins
making merry at my uncle’s house every summer, with the fortuity of being a
young patient of my benevolent uncle. An annual rendezvous of the paternal
family, gave us the unmatched happiness of the entire brood coming together and
painting the small town of Madurai red in the scorching summer month of May
when the Vaigai river was all parched with not a single drop of water. The
large patriarchal house playing host to the bubbly effervescent baker’s dozen
whose talents ranged from solving cryptic puzzles (the genes inherited from the
patriarch himself...read more at <a href="http://www.sunitasriram.in/2015/11/grandsire-greatness.html">http://www.sunitasriram.in/2015/11/grandsire-greatness.html</a>)to playing the Mridangam, or excelling in academics with the added flair for
the English language(that could cringe even Her Majesty!) to the Math genius,
who had answers at the blink of an eye, a magician adept at pulling out
wonders! Among these multitude of stars, I was a heavenly body that never
emitted any light and while these children of the greater God worked wonders,
I, the myopic with specialization in astigmatism (well, for the hawk eyed who
have never stepped inside an ophthalmologist’s lair, the term means the
irregular surface of the cornea of the eyes) accompanied my philanthropic
ophthalmologist uncle to his quaint little clinic on a very busy street that
was synonymous with TVS (<a href="http://www.tvsgroup.com/pages/group.htm">http://www.tvsgroup.com/pages/group.htm</a>) and
Dr.Subbaraman, a man who has only charity as his second name!<o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">Noticing the deep anguished and disappointing contours on
my face that for see the torture and tumult of the ensuing couple of hours
where my eyes would literally go wide, with the annoying irritating drops to
dilate my pupils, the altruistic Doctor would make a pit stop at a famous
bakery and order “Jupiter” cake, a delight that matched the name in size, and
the rich creamy toothsome was a great consolation. The inspection of my
amplified eye at his adorable clinic stocked with abundant and copious
medicines, surgical tools, lenses and hordes of writing pads and pens, by the
expert took place only when he ran out of patients, (a period of eternity) as
it never happened for two obvious reasons, (apart from his expertise and skill),one,
the meagre fees, a trifle that was charged, and the cheerful banter between the
stethoscope wielder and the gossiping mothers in law or the complaining
daughters in law. These repartees were a ploy to ease the pain and the tedium
of the whole exercise. Finally, just as I was on the verge of reaching
saturation point, with all the patience (and patients) drained out, he would
finally examine mine with his tried and tested traditional tools, an epoch span
of confusion and indecisiveness, as each testing lens on that rickety outlandish
frame would blur my eyes further leading to disoriented perplexities! The
outcome, a foregone conclusion – power would have increased by leaps and
bounds, geometric progression in reality! <o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;"> His man Friday
Manickam was his compounder, apprentice, henchman and in fact everything, a
person who would wait on him and all the flipped and freaked out guys of the
Thathamangalam household!<o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">The shutters down for the day, my uncle drove through the
crowded by lanes and stopped at his favourite optical shop to order the frame,
the over enthusiastic owner keen to spread his ware, an assortment that is a
far cry from today’s collection, with the one and only chunky bold black
spectacle frames making style statements. (they were the only ones that walked
the ramp!) No payments were made leaving me bewildered, but soon I understood
that his benevolence in the form of free surgeries, bulk orders of lenses and
frames and many other things left them itching to reciprocate and I became the
benefactor! There would be more shopping for goodies such as ground nut candies
( I am drooling with saliva frothing like that of a cow’s at the very mention
of this) and other sweets and savouries including a medley of pappads, he would
often be at a loss as to what could be excluded from the list, inundating and
showering us with his generosity! Following us like a faithful dog would be
Manickam on his bicycle with an oversized carton on the carriage! <o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">Buoyant at our return, the jingbang brought the roof down
with chaotic scenes of delight, glee and jocundity. Carrom, (the elders teaming
up with their beloved nephew and niece), cards ( the beguile betrayers in a
game of bluff master) , scrabble ( the walking lexicons manipulating with the seven
alphabets)and hide and seek ( the destructive dickens) were the all time
favourites, obviously not for the grumpy neighbours!<o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">The excursions to the circus and the exhibition stalls
with my father as the Pied Piper who patiently but sternly steered all the
crazy cousins into the magical world of performers and artists are etched in my
minds! The countless stalls illuminated with dazzling lights and playing loud
music with magical mirrors, flying parachutes, rocking animals, merry go rounds
was a paradise and we soaked in the fun and frolic unmindful of the heat and
dust!<o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">The sombre anniversary ceremony of my grandmother would
take place amidst all the anarchy and bedlam on the next day, followed by the
grand feast on the plantain leaf with an array of dishes. Whoever licked the
leaf clean without wasting even a morsel of food stood to win a prize from the
Doctor Uncle and I became the unassailable champion, invincible and
unconquerable by the envying cousins!<o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">The icing on the cake was the event that unfolded
immediately after lunch – all the rambunctious girls and boys (including the
children of my uncle) of the smart smartha ‘Thats’ family ( a sobriquet for the
village called Thathamangalam in Palakkad town of Kerala that was our ancestral
home) were made to sit in a circle and Periappa( Father’s elder brother in
Tamil) dumped loads of gifts from huge cartons and we were free to decamp with
anything that we liked. These gifts were carefully and lovingly collected by
the charitable Doctor over the year and secretly stored away from the prying
and greedy eyes of his children and comprised of all and sundry that had us
squealing in absolute delight, a salmagundi of knickknacks, souvenirs, trinkets
and whatnots! A deluge of pens, diaries, scribble pads, paper weights, board
games, playing cards, and other compliments and freebies given by
pharmaceutical companies lie in a heap waiting to be grabbed by the avaricious
lot!<o:p></o:p></span><br />
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">My Uncle, an amiable human being with a fair share of
eccentricities and idiosyncrasies takes extreme pride in pampering his guests
irrespective of the caste, strata or community they belonged to and so from the
vegetable vendor to the minister’s son, all got drenched in his affection,
goodwill and compassion!<o:p></o:p></span></div>
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<span style="font-family: "estrangelo edessa"; font-size: 14.0pt; line-height: 115%;">This annual jaunt became the most looked forward to affair
for all of us and I go teary eyed at the joyful reminisces of the past. These
family get-togethers gave us merriment, love and affection and taught us the
profound and grand meanings of life such as sharing, caring, benevolence, and
impartiality, bonhomie, partaking in ceremonies and rituals and the ultimate
pride and regalement of one large extended family with my dear large hearted
Periappa holding the reins! I salute and bow in reverence and gratitude to my
dear Uncle and Aunt who are instrumental in moulding my character and attitude and
for showing me what philanthropy means! <o:p></o:p></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com18tag:blogger.com,1999:blog-2904198125258959763.post-74632819114373138322016-08-21T01:22:00.001-07:002016-08-21T01:22:13.132-07:00Basic Electronics by G Ramaswamy, a thumbnail<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrsq3tc0869GhYFrSVnkcGrz7R0sYaZy0bq8ABr-IziUPiqdspw_So7wwpNVCYlN99W2K6_az_cwR1B15soT6XYVV71yS69xqvT9i6osJW9a3xqxHnckOVjw9_Ue3EiJ08ccMTGj8ACXTO/s1600/Book+launch+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrsq3tc0869GhYFrSVnkcGrz7R0sYaZy0bq8ABr-IziUPiqdspw_So7wwpNVCYlN99W2K6_az_cwR1B15soT6XYVV71yS69xqvT9i6osJW9a3xqxHnckOVjw9_Ue3EiJ08ccMTGj8ACXTO/s320/Book+launch+2.jpg" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Cover Page<br /></td></tr>
</tbody></table>
<br />
I have the privilege and honour of presenting to my beloved readers and followers, my husband G Ramaswamy, who has just authored an academic and technical book on the rudiments of electronics. The book is titled "Basic Electronics" and is a comprehensive textbook for first/second semester BE students coming under the ambit of VTU in Bengaluru. The book is a publication from Sapna Book House, one of the leading book stores in Bengaluru.<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUhUxEvO_7b9H6PdmZKi2SosQZrnbsHTOoJn35cbDxKj_y35bls5vXZRY9EWnTsrK_NGdFsQv_S_t42exNug14wK4_ETngbaTx_IlB5n6NLWLGIpbWR8_5IkreovyV3X4aXev_84YCfh_9/s1600/Book+launch+1.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUhUxEvO_7b9H6PdmZKi2SosQZrnbsHTOoJn35cbDxKj_y35bls5vXZRY9EWnTsrK_NGdFsQv_S_t42exNug14wK4_ETngbaTx_IlB5n6NLWLGIpbWR8_5IkreovyV3X4aXev_84YCfh_9/s320/Book+launch+1.jpg" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The official book launch by Mr.Nitin Shah, MD, Sapna Book House</td></tr>
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<br />
<br />
The author, Mr. G Ramaswamy has more than a decade of experience as a pedagogue in various technological institutions in Karnataka and Tamil Nadu and the vast years of involvement and exposure has helped him immensely in writing this text book. Added to that, his stint as a freelance educationist,supporting students for projects has further assisted in his quest for knowledge.<br />
<br />
This book is an outcome of his passion for books right from early childhood and the thirst for understanding concepts in depth.<br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnuWM1mTrzUe6guA5VGQJVO2mK4fmvHr9dErZrKytmcppmKA8XxmbO3NWOZ_ZNxAfOQy0MzpnO_Wm2OUL4YxyjuJ-VaFFbhJzLYciFbpeJuFj8d6Zdoz-QnS9Uc9Rze-fiy49iywRPGfwH/s1600/Book+3.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnuWM1mTrzUe6guA5VGQJVO2mK4fmvHr9dErZrKytmcppmKA8XxmbO3NWOZ_ZNxAfOQy0MzpnO_Wm2OUL4YxyjuJ-VaFFbhJzLYciFbpeJuFj8d6Zdoz-QnS9Uc9Rze-fiy49iywRPGfwH/s320/Book+3.jpg" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The author with the display at Sapna Book House</td></tr>
</tbody></table>
<br />
It is a all inclusive text book on the five modules as prescribed by the<br />
VTU in strict adherence to the latest Choice Based Credit System (CBCS) methodology of study for the first and second semester students who are pursuing the Bachelor of Engineering degree.<br />
The salient features of the book are:<br />
<br />
<ul style="text-align: left;">
<li>Crisp and lucid explanation of the basics of the subject</li>
<li>All 5 modules covered in depth</li>
<li>Comprehensive analysis with appropriate circuits and diagrams to support the chapters</li>
<li>Seamless transition from one module to another</li>
<li>Plenty of review questions and University questions answered</li>
<li>Multiple choice questions aiding Graduate Aptitude Test In Engineering (GATE) exam</li>
<li>Ready reckoner for key topics and elements that are useful from exam point of view </li>
</ul>
Presented below is a thumbnail of the book.<br />
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<span style="background-color: white; color: #3d596d; font-family: Merriweather, Georgia, 'Times New Roman', Times, serif; font-size: 15px; line-height: 25.5px;">It is indeed gratifying to write the first review and give a concise summary of the book. Hoping that the students would be benefitted by the text and the author accomplishes the task of sharing his knowledge and expertise in this field.</span></div>
Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com24tag:blogger.com,1999:blog-2904198125258959763.post-10650376769959169532016-08-09T09:33:00.001-07:002016-08-10T08:29:57.213-07:00Humour in court - guest post by my father N. Krishnan<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: 14.0pt; line-height: 115%;"><img alt="IndiBlogger Badge" src="https://cdn.indiblogger.in/badges/235x96_top-indivine-post.png" /></span><br />
<span style="font-size: 14.0pt; line-height: 115%;"><br /></span>
<span style="font-size: 14pt; line-height: 115%;">The laws of
the Indian land, inherited from the colonial powers, are there to protect the
citizens, safeguard the nation, settle disputes and provide remedies to the
affected thereby administering justice. Providing a common law system to a diverse
country such as ours, are different tiered courts in a pyramidal form with the
Supreme Court at the apex. </span></div>
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<span style="font-size: 14.0pt; line-height: 115%;">A so called
accused or a person falsely implicated or with stacks of allegations against
him passes through the labyrinths of the complex and slow judicial process that
includes filing of case, legal proceedings and trials, innumerable court
hearings, never ending adjournments, petitioning, providing evidences that are
circumstantial, appeals and counter appeals, among scores of other series of
actions. The length of the trials extends beyond the imagination of the poor
fish before he is eventually let scot free or condemned and damned for life!
The painful attempts to prove one’s innocence takes a lifetime and inflict a
hefty blow on the psyche of the individual. Allegations are fabricated, false
evidences are provided and the defendant is denied to present his or her part
of the story in a fair and meaningful exchange of arguments. The judge,
prosecutor, lawyers are all hand in glove in this quagmire of deceit and fatten
their wallets at the expense of the hexed victim. The poor middle class who
barely get to meet their ends have a further can of worms in the form of exorbitant
legal fees, hefty sums that are given as grants to prove one’s innocence. <o:p></o:p></span></div>
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<span style="font-size: 14.0pt; line-height: 115%;">In this bleak
context, the individual loses his moorings and his life, which was meant to be
cheerfully spent with his family, is wasted in doing the court room rounds
periodically, only to hear a fresh date for further hearing. It is therefore
natural that any honest Indian citizen is outraged and frustrated at how the
legal order works ridden with flaws, quirks and oddities.</span></div>
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<span style="font-size: 14pt; line-height: 115%;"> But my father, a
victim of fallacious and baseless charges, keeps his chin up, looks at the
bright side of the scourge that has been haunting him for more than a decade,
blows away the cobwebs by presenting a guest post titled “humour in court”,
which is a ludicrous tale on our judicial system! </span></div>
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<span style="font-family: "baskerville old face" , "serif"; font-size: 16.0pt; line-height: 115%;"> <b><span style="color: blue;">Humour
in court<o:p></o:p></span></b></span></div>
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<span style="color: blue; font-family: "baskerville old face" , "serif"; font-size: 16.0pt; line-height: 115%;">In the face of adversity, it requires a lot of
equanimity to see the humorous side of happenings and to appreciate it <o:p></o:p></span></div>
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<span style="color: blue; font-family: "baskerville old face" , "serif"; font-size: 16.0pt; line-height: 115%;">Today (23<sup>rd</sup> July 2016), in the court
as a defendant in a CBI criminal case, going on for the past 10 years, I
had to wait for my turn for the roll
call for attendance by entering the
special enclosure. Before our case was taken up, two NIA (National Investigation
Agency) cases were scheduled. The first one was postponed to a later date and
the second case was about to meet the same fate. Among the eight under trial
detainees, three were present (let us call them Abdul (with a luxurious beard),
Ahmed (clean shaven except for a moustache) and Basheer (with an unshaven
chin)). Basheer, when the judge was about to mention a fresh date for the
postponed hearing, wanted to make a submission.
He requested the judge’s permission to grow a beard ! The judge was
gracious enough to dictate an order directing the jailer to consider his
request, if it is not against the jail manual! (I was left wondering how another cell mate
can sport a conspicuous beard – he was also carrying a cell phone) <o:p></o:p></span></div>
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<span style="color: blue; font-family: "baskerville old face" , "serif"; font-size: 16.0pt; line-height: 115%;">Then our case was taken up and after the roll call, the junior
advocate of the main defendant ( even though their Senior advocate, who was playing
truant for the past 3 or 4 postings, was present and was standing in the
verandah ) sought more time to present their arguments . The judge (who was
nursing a fractured shoulder with his right arm in a sling!) fixed the date as
24<sup>th</sup> August 2016. The junior advocate wanted some more time and the
judge fixed 3<sup>rd</sup> September 2016. The Junior advocate accepted that
date and sat down and within couple of minutes was on his feet again and
requested a still later date. When the judge demanded to know the reason, he
blurted out that he is getting married on that date and he had forgotten about
it! The whole court including me burst out in laughter. The other advocates preset commented that the
junior advocate did not mention about his good tidings and the Public
prosecutor said that he has not been invited for the wedding!. The judge then
fixed the date of next hearing as 24<sup>th</sup> September 2016 saying that it gives him enough time for
the wedding and the honey moon
thereafter. He also said that he is inviting the public prosecutor and
the other advocates on behalf of the junior advocate on the assumption that he
has his authority to do so !!!<o:p></o:p></span></div>
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<span style="color: blue; font-family: "baskerville old face" , "serif"; font-size: 16.0pt; line-height: 115%;">I met the junior advocate later in the veranda
and wished him all the best but cautioned him not to forget marriage anniversaries
in future, as he can no longer afford to.
<o:p></o:p></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com20tag:blogger.com,1999:blog-2904198125258959763.post-78016521853249539492016-08-05T10:13:00.002-07:002016-08-05T10:17:47.173-07:00Aftershocks<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOVHGb3u0_agYcsyX0_N75NR-jxG2ezqhKhp2El4LBN4xMIqMNsLkbMkmMmsG0yo4VGhvvKsFx5qTwIJcJpbMjYvl4HpWVcvmkvN4-MDbhCXNGbbGK17148ENoPo34WCG_eL6dD0zxsGxk/s1600/brain+wiring.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOVHGb3u0_agYcsyX0_N75NR-jxG2ezqhKhp2El4LBN4xMIqMNsLkbMkmMmsG0yo4VGhvvKsFx5qTwIJcJpbMjYvl4HpWVcvmkvN4-MDbhCXNGbbGK17148ENoPo34WCG_eL6dD0zxsGxk/s1600/brain+wiring.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">www.families.com</td></tr>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">My school had large open spaces with huge trees
that provided the ideal environs for the adventurous batch of bubbling
enthusiastic students to play and explore but lurking in these lung spaces were
distressing evil phenomenon, happenings and occurrences that blew the daylights
out of the innocent and naive children. Every other day, we were rudely exposed
to men, women and sometimes children hanging from the trees and this spectre
remains as a disfigurement in the minds’ imagery making some of us traumatized.
These gory sights can never be forgotten and had a profound impact on life and
its vagaries and like Gautama in search of enlightenment, we did some soul
searching on these incidents. Having spent the growing up years in the suicide
capital of India, which is Kerala, the daily depressing acts of terminating
lives due to incapacities, addictions, under performances, over expectations,
reprimands and punishments have always aroused our emotional reactions and
responses to situations. Most of us emerged stronger as a result of the
introspections into life while a few were bogged down, affected and depressed
probably because of the glitches in the wiring system of our central processing
unit. <o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">A repercussion of this could be felt like aftershocks
when we lost one of our classmates afflicted by the dreadful depression
syndrome. A proficient dancer who was enriched with external and internal
beauty and intellect, she became a darling to her friends in the school, the
cynosure of the teachers and the apple of the eye of her parents who would dote
on her and spent ample time with her to pursue her soaring dancing career.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">We all parted ways after school days, each one of
us badgering our dream careers and passions and my friend sought tutelage under
the great danseuse Smt. Sudharani Raghupati and persisted devotedly and with
dedication in her attempts to strive higher and farther. But somewhere along
this hot pursuit, her life hit a crisis point, her moods wavered, her social
interactions got reduced, her eating was negligible and she went into two extremities
of manic and depressive episodes while her family had no clue as to the
predisposition. <o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The alienation with lack of collaboration and
connection eventually resulted in the inevitable....she took her own life.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">And the sad realities are that these are not one –off
incidents, but the harsh realities of our society, although the decision may be
entirely individualistic, the impact of the environment, culture and societal
is immense. The evolving society has made lives more complex and people who are
adamant and lethargic to change and adapt have found themselves left behind.
The alarming and distressing statistics of the rates of suicide across the
spectrum ranging from a reprimanded child in school to a traumatized college
student aided and abetted by ragging, or a wayward youth struggling from
addiction to alcohol or substance abuse to the overzealous person trying to
achieve what looks seemingly impossible or the happily married wife’s tale
going sour owing to the hypocrisy of the partner to the terminally ill patients
who see no meaning in the word “live”. <o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">A torrent of patronizing advices follow each time
an incident happens, if only he or she had confided, taken expert opinion, been
prescribed anti depressants, or been told how much she or he was loved or
adored. These prescription words hardly have any positivity and are not even
two cents worth, on the contrary it urges the person to despair more that
something dreadful is happening and the wiring gets more complicated. There is
a feeling of guilt of being psychotic and turbulence of the mind takes control of
the body and soul.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">When I talk of connections and wiring that are
woefully gone wrong in certain individuals, it also implies that the safety net
is also missing and this net becomes imperative to push or pull you away from
extremities. Therefore, the bonds that form the safety net have to re
introduced in these cases. Distraction from their present state of affairs,
taking them away from the geographical location that has deprived them of
laughter and cohesiveness, seeking things out without their realization apart
from medical help could well be the Bodhi tree!<o:p></o:p></span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">‘The story of a suicide’ <table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcPunGl1eY6cbyi02iT1_qxOdiIT5IeUMtm85VPNu5rM2ZCTErU1krO_MBkdHVEiljO9pN8CgUS5oYZlakdSNDqhOu55LlmUv5Jb49nn6CLrfa8PbjwrvI_7goeh34iwmj9y1z9R0ffDkz/s1600/story.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="139" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhcPunGl1eY6cbyi02iT1_qxOdiIT5IeUMtm85VPNu5rM2ZCTErU1krO_MBkdHVEiljO9pN8CgUS5oYZlakdSNDqhOu55LlmUv5Jb49nn6CLrfa8PbjwrvI_7goeh34iwmj9y1z9R0ffDkz/s320/story.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Image source -Indiblogger</td></tr>
</tbody></table>
</span></span><br />
<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">written very boldly and
in true absorbent style by the author Sriram Ayer touches the chord of every
individual living in an urbanized pluralistic society that has taken cognizance
of the third gender whether wholeheartedly or with inhibitions is undoubtedly a
matter of one’s own perception and judgement. The trials and tribulations of people
in a society with varying culture, diversities, traditions, beliefs, faiths
have been very beautifully and seamlessly interwoven in the story.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The entire book is fragmented into chapters with
titles that are distinct to the characters and the episode relating to them.
The description of the protagonists in the sensitive, tear jerking story along
with their attitudes, expectations and exposures to technology are relevant and
most appropriate. The narrative is lucid and the readers can correlate to the
characters so very well and personally the central pivotal figure triggering
the chain of events, “SAM” vibes with my Tambrahm image, upbringing and
culture.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Tackling the unpleasant and destructive tendency
such as suicide on gender inadequacies and overt relationships has been sharply
and graphically described highlighting the shortcomings of individuals (the
cross wirings).How they tend to become inadequate and misfits in their domain
and in the society is also intricately brought out here.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The illustrations are remarkable and blend well
with the theme effortlessly. <o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The only flaws that seemed obvious to the readers
are the superfluous hashtags’ conversation and the distasteful tones in the
communicative language among the youth, though both of the above mentioned are
the order of the day!<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"> On the
whole, this story is remarkable and unputdownable for the sheer alacrity of the
story line and the characters and subtlety of the subject matter.<o:p></o:p></span></span></div>
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<span style="font-size: 14pt; line-height: 115%;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="http://www.storyofasuicide.com/">http://www.storyofasuicide.com/</a><o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">You can watch the trailer of the book here..</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/E5GZWTvihio/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/E5GZWTvihio?feature=player_embedded" width="320"></iframe></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">https://youtu.be/E5GZWTvihio</span></div>
</div>
Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com18tag:blogger.com,1999:blog-2904198125258959763.post-49408365139179379222016-07-30T00:00:00.000-07:002016-08-04T09:25:44.143-07:00ONE DAY IN BENGALURU<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">One day in Bengaluru...</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/rgc_LRjlbTU/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/rgc_LRjlbTU?feature=player_embedded" width="320"></iframe></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">Does my title sound like a sequel to “one night in Bangkok”,</span> <span style="font-family: "lucida console"; font-size: 14pt; line-height: 115%;"> </span><span style="font-family: "lucida console"; font-size: 14pt; line-height: 115%;">then sorry for
disappointing my dear readers, for there is no massage parlours or spas to
pamper and lure, but the craters on the road could really get you in hell...well
almost unless there is detour to heaven! And the garbage dumps could well be
the aromatic and therapeutic standalone treatment! </span><span style="font-family: "lucida console"; font-size: 14pt; line-height: 115%;"> </span></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">Or the foamy Bellandur lakes could well be the jacuzzi with whirlpool tubs, massage jets and bubble baths that add sparkle to your travel weary bodies!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb3A0NqxfX9iuHluWw4kJ51qNJj7QjrTagibuxSi_SNEVySrh2vdZO4d2AtynElh-l4URIDmX7J0FP2aw7nDwx8ZvRrDjQ0n5dkjJbEnhFx-Hns9i3Ory-C39vUhiWAL7qxE210NIJJaji/s1600/One+day5.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="195" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjb3A0NqxfX9iuHluWw4kJ51qNJj7QjrTagibuxSi_SNEVySrh2vdZO4d2AtynElh-l4URIDmX7J0FP2aw7nDwx8ZvRrDjQ0n5dkjJbEnhFx-Hns9i3Ory-C39vUhiWAL7qxE210NIJJaji/s320/One+day5.jpg" width="320" /></a></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">Well, if you are the adventure type, head to
Silk board junction and one can have a field day fishing on the roads inundated
with breached Madiwala lake and there are locals to support with makeshift nets
and other fishing accessories. Falling hook, line and sinker are the hordes of
commuters, in vehicles, not with snorkels and anglers though, lining the
fishing camp with their overworked fingers on cell phones running out of
messages on social media and the cars out of fuel, faces flushed and charged
with restlessness, frustration, disappointment, irritation, anger, ready to scream,
explode, but then the fishing scenes put them on hold.</span></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">Boating comes next with
fire and rapid action personnel accompanying you as tour guides for fear of
getting carried away into the main storm water drains!<o:p></o:p></span></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">For the skylarks, a politician with a funny hat and goggles could
take you for a ride on poor not so well fed asses and buffaloes. His voices of
dissent would earn you yet another holiday with offices, schools and colleges
shut fearing the donkeys’ outcries and splintering sound of glasses in the
towering buildings!<o:p></o:p></span><br />
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">For the laggards and lazy bones, who prefer to idle away in
front of their tellys or updating their statuses on WP and FB, the sedentary and
inert lame duck administration, with their quick fix solutions or lack of them,
will fulfil your dreams by not resolving the pressing appeals of hapless BMTC
workers. <o:p></o:p></span></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">Well, if you thought these spontaneous freewilled holidays
could give you time to blog, then think again, as this girl studying in Christ
University faced the music for venting ire on her alma mater through her blog,
for not declaring holiday on days of strikes!<o:p></o:p></span></div>
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<span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;">All hexed, vexed and perplexed Bangaloreans can do is to sing
along with me “one day in Bangalore...”and enjoy the bounty city...”Guru...banni..haadonna..”!!!
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<a name='more'></a><span style="font-family: "lucida console"; font-size: 14.0pt; line-height: 115%;"><o:p></o:p></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com3tag:blogger.com,1999:blog-2904198125258959763.post-5094663760611725692016-07-26T10:41:00.001-07:002016-11-09T23:38:55.398-08:00My Shangri- la! <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "baskerville old face" , "serif"; font-size: 14.0pt; line-height: 115%;">My memories of a trip, way back in the mid
eighties to the paradise on Earth, Kashmir, is etched in gold and often I
reminisce about the days of planning the itinerary, the long waits in queues to
get the train tickets (airlines were expensive in those days and only the elite
travelled by them and we as part of a public sector could not simply afford!),
the snail mail letters to our loved ones staying in the same place for accommodation
and arrangements of local transport for sightseeing. Yes, it was a tedious
process and often nerve wracking too in terms of cost, time and energy. And
there was no guarantee of a tension free holiday as sometimes the bookings may
not just get through, one may not have the proper connects, the hotel booked
may not suit one’s palate and budget and so on and eventually, the holiday that
was meant to be, would turn out to a damn squib with groans and moans.
Fortunately, our holiday then, did not have this unforeseen ending, thanks to
my colonel uncle who was posted in the borders who gracefully took care of everything from start to finish. But one cannot expect knights in shining armour to do all and sundry to make our dreams come true, can we?<o:p></o:p></span></div>
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<span style="font-family: "baskerville old face" , "serif"; font-size: 14.0pt; line-height: 115%;">Cut to today and yes we can have samaritans in <b><i>yatra</i></b> with their lovely <a href="https://www.yatra.com/holidays">holiday</a> package and the digital era has ensured that
each one of us enjoy our vacations that suit our style, locale, budget and
travel. Holidays are planned by the clicks of buttons and are no longer
cumbersome, and we soon land in our fairy tale destinations without
frustrations, predicaments and hardships!<o:p></o:p></span></div>
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<span style="font-family: "baskerville old face" , "serif"; font-size: 14.0pt; line-height: 115%;">Without much ado, let me plan a trip for
myself, a dream destination that I have longed to undertake for years, a place
where I can unwind among the gigantic waterfalls, undulating rivers, massive
mountains...no...I am not talking about the Swiss Alps or the Andes or the
Australian reef but our own North eastern states, pristine unspoilt beauty of
magnificent India with the mesmerizing Cherrapunji and bewitching Nohkalikai and
Mawsmai cascades that is an experience to last a lifetime!<o:p></o:p></span></div>
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<span style="font-family: "baskerville old face" , "serif"; font-size: 14.0pt; line-height: 115%;">My flight to fantasy begins with the <a href="http://www.yatra.com/airlines/">airlines</a> that is going to take me there and who else but yatra to bank upon for the
schedules, the options and the tariffs with special discounts! I check with
availability on the dates and do a quick comparison of the different option on
domestic airlines and narrow down on the one that matches my budget and requirements.
Next on my do list comes the tour package deal that has to be obviously a steal
and best in class and comfort. I have my tour partner to bank upon who will do
everything in a jiffy and get the confirmation back in no time. So I can sit
back, relax and think of the next item on the check list which is accommodation
and food. The hassle free tour operator assures me of the best hotels that
serve vegetarian fare in the seven sisters’ states with comfortable and
affordable stay in a decent dwelling and a major aspect of travel woes is taken
care of in style.<o:p></o:p></span></div>
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<span style="font-family: "baskerville old face" , "serif"; font-size: 14.0pt; line-height: 115%;">I manage a fair deal on a round trip with all
the necessary ingredients of fun, frolic and fantasy that seals a fantastic
holiday in the rains amidst nature’s bounty and planning one was never so easy
as I found the perfect partner in airlines and schedules!<o:p></o:p></span></div>
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<span style="font-family: "baskerville old face" , "serif"; font-size: 14.0pt; line-height: 115%;">So folks, pack your bags and embark with me on
a journey that will hold you to sway and you will thirst for more! <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEituI5Oor3i3qJiqp4UShidxs-6EEYexfh55gjIW3UtCCdrj9s7fMGD7_KjC0VDfuMwfwGDI2Lc2N6Z-wIDrS6RRoCutrkASgDzlaFHwk6n57EKbiwuizIzCY3-0bYGnd9SXsJz-AljmVZB/s1600/yatra+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEituI5Oor3i3qJiqp4UShidxs-6EEYexfh55gjIW3UtCCdrj9s7fMGD7_KjC0VDfuMwfwGDI2Lc2N6Z-wIDrS6RRoCutrkASgDzlaFHwk6n57EKbiwuizIzCY3-0bYGnd9SXsJz-AljmVZB/s1600/yatra+3.jpg" /></a></div>
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<span style="font-family: "baskerville old face" , serif;"><span style="font-size: 18.6667px; line-height: 21.4667px;">wallpaper.wordpress.com</span></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com6tag:blogger.com,1999:blog-2904198125258959763.post-37497998593509973892016-07-24T07:19:00.001-07:002016-07-24T07:19:29.652-07:00Change..the inevitable..<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Save the
change<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Change, the most unalterable word for a ‘square peg in a
round hole’ me and try as I might to reinforce the metamorphosis element in my
disposition, it simply does not happen and woefully remain a misfit. I am
cheerful, genial, sensitive and can keep adding adjectives to describe my
personality as they are absolutely free not costing a penny and totally under
my control ready to be unleashed at will, but <b><i>switch, transform, adapt</i></b>,
the need of the hour buzz words, (and why three words, just in case my readers
are pondering, it is that I cannot remember more than three at a time) are out
of bounds for me; it is like taking a horse to the water but not make it to
change!<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">So I am a leopard with its spots firmly on or a Zebra that
is not willing to change its stripes; now you stumble upon the animal instincts
in me, nevertheless they do adopt and adapt to survive and that lovely company
too eludes me.<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">What triggered me to the obsession with the celebrated and
sought after jargon, ‘<b><i>change’</i></b> apart from the normal
embarrassing predicament that I am in, is the Television serial on the famed
and loved Sherlock Holmes recreated in 2010 by Mark Gatiss and Steven Moffat
that took the world by storm with an incredible Internet Movie Database (IMDb) rating
of 9.3! The creators have brilliantly superimposed Sir Arthur’s genius sleuth
and his doctor partner in 21<sup>st</sup> century London. The modernized
version keeps the essence of the characters very much intact but craftily uses
the detective and the plots to suit and vibe with the current generation. I
‘deduce’ myself like a penny waiting for change while the world around me converts
and mutates at the click of a finger. <o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Everything and everyone is undergoing sea change – the
Sun, the moon (distancing itself from the Earth and I can consider the reason
to be the brutal and merciless killing of human beings across the globe in the
name of religion), the seasons, tidal waves, topography, technology, people,
products, services, plants, fruits and vegetables with hybridization, birds (
abandoning traditional nests on trees, for there are no trees) and building
hopes and dreams for their fledglings in kitchen chimneys, food, beverages,
mode of transport, buildings (I look up to the Burj Khalifa open mouthed), toon
characters, films, music (genres I have long lost count of), politics, history,
society, culture, talent, intelligence, arms and ammunitions, extremist outfits
atrocities, greed, profiteering, annexations, traffic, population, behaviour, attitudes,
perceptions...the Earth in a nutshell, from the elements to the abstract
altering, modifying and innovating while I remain rooted to terra firma very
much tilted and inclined to the unyielding cow or bull in the middle of Indian
roads! You know where my sympathies lie...don’t you?<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Resolute and unwavering in my thoughts and actions despite
the turn of events, there is turbulence and pandemonium in my brain to go with
the flow and not swim against the current and try to turn the tide in my
favour! But each passing day manifests itself in more complex labyrinths that
are beyond the bounds of possibility for the hackneyed old chestnut!<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Elementary my dear readers...I have changed..welcome to my
new domain www.sunitasriram.in<o:p></o:p></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com0tag:blogger.com,1999:blog-2904198125258959763.post-66648801580903764102016-04-02T09:38:00.005-07:002016-04-02T09:38:54.820-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Godsend<o:p></o:p></span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">On many occasions, I have felt the supernatural
intervention of miracle hands that have helped me in distress and allowed me to
come out unscathed. In these moments of anguish and misery, these marvel human
beings have lifted me from the abyss and apocalypse to get on with life. Are
they inspirations, power of God, oracles or epiphanies, I know not, but there
are far too many to shrug them off as coincidences or fortuity or simply a
stroke of luck. These guardian angels vanish without a trace before I say the
profuse and profound ‘Thank you” and they are never to be seen again. The poem
below is a “benediction” to all those saviours who arrive at the opportune
moments to pull me out of fire and get me off the hook time and again! I have
intentionally used alphabets ‘T’ and ‘G’ in the verses to express my “Thank you”
and “Gratitude” to the “Godsend”. <o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Times many have I encountered<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">The rendezvous with an angel in disguise<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Tryst with miracle men<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Turning things around<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Godsend to trouble shoot<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Governed by manifestation<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Gratuity I can never forget<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Times many have I benefitted<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Going on a wild goose chase<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">To come face to face with my messiah<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Giving me revelation of a rare kind<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">True they could be fate and destiny<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Grasp on situations beyond control<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">To bring me back on track<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Gospel of faith on the supreme<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Godsend to take under HIS wing<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Guiding through perils<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Guiding spirit whom I have not thanked<o:p></o:p></span></div>
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<span style="color: blue; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Image courtesy: </span><span style="color: blue; font-family: 'Baskerville Old Face', serif; font-size: 18.6667px; line-height: 21.4667px;">worshipsounds.wordpress.com</span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com28tag:blogger.com,1999:blog-2904198125258959763.post-5776631046923635892016-02-26T10:22:00.001-08:002016-02-26T10:22:48.760-08:00Laundry bigotry<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/wJukf4ifuKs" width="480"></iframe><br /><br />
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<div class="MsoNormal"><span class="apple-converted-space"><span style="background: white; color: #333333; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; line-height: 115%;"> </span></span><span style="background: white; color: #333333; font-family: "Trebuchet MS","sans-serif"; font-size: 10.5pt; line-height: 115%;">“</span><em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">I am joining the Ariel</span></em><span class="apple-converted-space"><i> </i></span><strong><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">#ShareTheLoad</span></i></strong><span class="apple-converted-space"><i> </i></span><em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">campaign at</span></em><span class="apple-converted-space"><i> </i></span><strong><i><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">BlogAdda</span></i></strong><span class="apple-converted-space"><i> </i></span><em><span style="font-family: "Trebuchet MS","sans-serif"; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;">and blogging about the prejudice related to household chores being<br />
passed on to the next generation.</span></em>”<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"><o:p></o:p></span></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><br /></div><div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Tasks in my home are well demarcated, the burden of<br />
changing bulbs and batteries, fixing screws, hanging pictures, charging and repairing<br />
gadgets are all done by the Lord and mind you, these do not happen on a daily<br />
basis and I have never ever ventured or volunteered to take part in any or all<br />
of these activities. The Lady’s chores, on the other hand are the repetitive<br />
ones such as laundry, vacuuming, changing drapes and curtains, ironing and not<br />
to exclude cooking in that laborious list. Gladly, the Lord has never ever<br />
interfered in my tribulations and we respect each other’s independence of the<br />
daily grind.<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Women, from time immemorial, have been stereotyped in<br />
doing the household chores. The routines<br />
have been the trademark jobs of the women folk and despite the gigantic strides<br />
by women in the work place and breaking the glass ceiling, this domain still<br />
remains pre dominantly a woman’s forte. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Women wear different hats and are known to multi task<br />
which have helped them to don many roles at the same time. No wonder we find<br />
women wearing executive suits during the day and with aprons during the rest of<br />
the day with comfortable ease and dexterity. Thus the women are taken for<br />
granted owing to the easy switch from one role to another and the outcome is<br />
the feminine gender working tirelessly day in and out, 24x7, 365 days a year!<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Well, this remains the order of the day in most of the<br />
households in India and elsewhere on the globe in spite of both husband and<br />
wife becoming bread winners and financial contributors. The division of labour<br />
in the segment of household chores, has not happened and the bulk of the household<br />
burden is borne by the fairer sex! The<br />
break down needs to be even and equality should appear here too with all fiery<br />
force and that means the women folk have to chip in with changing bulbs,<br />
washing cars and the like!!!<o:p></o:p></span></div><div class="MsoNormal"><b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">But, I<br />
was pleasantly surprised when gen Y in my house believed is turning the tide. I was quite and truly so taken aback when my<br />
son offered to fix coffee for himself, do his own laundry and iron his own<br />
clothes, despite being a chip off the old block and usurping the scutwork,<br />
which were hitherto held hostage by me! I<br />
was only too eager to share the burden with him and have the rare opportunity<br />
of putting up my tired feet</span></b></div><div class="MsoNormal"><img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1OMyRN9glcV5zhhXJ2ZUv2-LE1SfNZIxW6tAFMyExbi6NtllVK4lgspNbJRr50tC87ZUh9MBluETh10x0DEwBu0km6UjWpELrJSyuXlEGIYmwr0auMhHcEGXsxDvqK7sDN4e-tZstEZW3/s1600/relaxing.gif" /></div><div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> (image courtesy: www.reanaclaire.com)<o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Now, what this means is that the <b>laundry bigotry</b> does not propagate into the progenies and the<br />
tedium and load is shared and apportioned well with a helping hand from<br />
everyone! <o:p></o:p></span></div><br /><br />
<div class="MsoNormal"><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> <a href="https://www.rewardme.in/tag/ArielShareTheLoad">https://www.rewardme.in/tag/ArielShareTheLoad</a></span></div><div class="MsoNormal"><a href="http://www.blogadda.com/">http://www.blogadda.com/</a></div><br /><br />
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<br />Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com6tag:blogger.com,1999:blog-2904198125258959763.post-14832420644671724802016-01-08T08:57:00.000-08:002016-01-08T08:57:24.412-08:00The Gilded beginning!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #333333; font-family: 'Lucida Sans Unicode', Verdana, Arial, sans-serif; font-size: 13px;">#Colgate360GoldMornings The Gilded Beginning</span><br />
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">The start to a glorious and
blissful brand new day begins with the drawing of the curtains and blinds to
let in the golden rays of the rising sun. The yellow hues bring freshness laced
with new hopes, aspirations, dreams and happenings. It is a visual treat to see
the darkness of the night being broken by the brightest star of our universe.
The rise of the sun above the horizon with the cocks crowing in the distant
background gives a perfect rustic start to the day, a verdant picturesque view
of the fields, a contrast of blue, green and orange and the sky becomes a
canvas with brilliant shades and this picture paints a thousand words! <o:p></o:p></span></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">A promising start to the day is
made with the brushing of teeth and rinsing of the mouth to clean off the germs
and bacteria. The sparkling and fresh result of this activity makes us
rejuvenated and ready to face the heat and dust of the day! A positive and
favourable kick off to the day brings cheer all around us. <o:p></o:p></span></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Adding extra vigour and vitality
to our body and souls is the golden ------ from sunrise to sunset, this brush
gives a flying start to face the hustle and bustle of life, leaving inertia and
laziness aside, and we are full of the joys of spring! The freshness tickles us
pink and the pleasant breath blows away one’s blues!<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtQxjWSFTKC5mXPlLeN0HidGY1NwWKQ2JOoQQ-HsTX9ORQx_tuxcJmbK_uhhWbNu2BHiVuOxaaZZKcW4dD1pUKJSrhhvhoghEVjcQpQQnvxwHMU_zoZNrM-UrXrBTRzCp27gn3sFU6ttMO/s1600/colgate.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtQxjWSFTKC5mXPlLeN0HidGY1NwWKQ2JOoQQ-HsTX9ORQx_tuxcJmbK_uhhWbNu2BHiVuOxaaZZKcW4dD1pUKJSrhhvhoghEVjcQpQQnvxwHMU_zoZNrM-UrXrBTRzCp27gn3sFU6ttMO/s1600/colgate.jpg" /></a></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">The gold brush is an ace up one’s
sleeve and we feel fine and dandy and full of beans ready to take on the world!
A flying start to the day happens when we are clean, sparkling and shining,
brimming with confidence and glistening with self belief!<o:p></o:p></span></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Now with the all new Colgate 360
gold tooth brush, one can turn good mornings into gold mornings and it not only
cleans the teeth but also the mouth, gums, tongue and cheek giving a fresh
experience to last from dawn to dusk. It is a complete oral care product with
charcoal that bestows best mouth protection. It is second to none and unrivalled
in the market of toothbrushes at the moment. The bristles are neither too harsh
on the mouth nor too soft and therefore aids in the immaculate cleaning of the
mouth leaving us neat as a pin. The radiant look after the hygienic and
thorough brushing makes heads turn!<o:p></o:p></span></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">The zeal and zest to face a brand
new today is ours even if we cannot recover yesterday. By keeping the face
towards the sunshine, a shadow is never cast and we could be winners leading to
the gates of eternity! It is a miracle to be alive each morning to see a new
day full of expectations and how we spend our mornings more often than not tell
us how the day is going to span out! With a new day come new thoughts and new
strengths. So wake up each morning with a smile and turn the good morning into
a gold morning!!!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51GhQaDZeS3cblC6TTiuUQMj1FY4EpSFQKvyl6tEFifeYxTM_9grBP7KBfYOHw5aDIFW-ElUm6JXLceOnxSQEZVJiEdhZdDOaAAkKpEh8bPw3wmTjaasddhkKbBnqoy1_DtQMmpxe5s_C/s1600/teeth.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi51GhQaDZeS3cblC6TTiuUQMj1FY4EpSFQKvyl6tEFifeYxTM_9grBP7KBfYOHw5aDIFW-ElUm6JXLceOnxSQEZVJiEdhZdDOaAAkKpEh8bPw3wmTjaasddhkKbBnqoy1_DtQMmpxe5s_C/s1600/teeth.jpg" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPr_B5ppbfBEGfxpdf6KfzLAQUqy1l9BL35fPNzdoEgxeW1FgULJRZimLmIGY81Te8ueRzGE8GP6As_F-s-uICgJlMJVo6oug8XKvASbneyFJ6NgYgS4dqAv1T0LUeeV3JqwgXp3ROFY6r/s1600/teeth+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPr_B5ppbfBEGfxpdf6KfzLAQUqy1l9BL35fPNzdoEgxeW1FgULJRZimLmIGY81Te8ueRzGE8GP6As_F-s-uICgJlMJVo6oug8XKvASbneyFJ6NgYgS4dqAv1T0LUeeV3JqwgXp3ROFY6r/s1600/teeth+2.jpg" /></a></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">To know more on Colgate and its
products log on to : <o:p></o:p></span></div>
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<a href="http:/#Colgate360GoldMornings"> http://www.colgate.co.in</a></div>
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<span style="color: #0033cc; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Picture courtesy:</span></div>
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<span style="color: #0033cc; font-family: Baskerville Old Face, serif;"><span style="font-size: 18.6667px; line-height: 21.4667px;">http://www.clipartpanda.com/</span></span></div>
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<span style="color: #0033cc; font-family: 'Baskerville Old Face', serif; font-size: 18.6667px; line-height: 21.4667px;">http://www.colgate.co.in</span></div>
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<span style="color: #0033cc; font-family: Baskerville Old Face, serif;"><span style="font-size: 18.6667px; line-height: 21.4667px;">http://www.thefreshquotes.com/</span></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com13tag:blogger.com,1999:blog-2904198125258959763.post-15394951034882553092016-01-07T03:36:00.001-08:002016-01-09T08:00:39.324-08:00My Interstellar Voyage<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">My odyssey to blogosphere began in 2007,a lift off with a
external thrust from a buddy who was always abreast with the latest and
trending stuff. The usual chat revolved around everything; from the humdrum to
buzz to scandals and slander and the word weblog was briefly referred to
somewhere in the course of the jabbering, maybe like a footnote which went like
this...”Suni, that is the trend these days with people globally, becoming
interactive through their blog posts, I have started my page with blogspot and
so could you as you have a passion to write.” My thoughts were channelized to
the last few words that she uttered about the zest part and that ignited my
curiosity! All other chores were put on the back burner and I jumped on the
bandwagon and soon I was in the saddle raring to go. And that was the genesis
of http://www.specs-buffy.blogspot.com in 2011 after a four year period of glorious uncertainties.<o:p></o:p></span></div>
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<b><i><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">(my
first post ...</span> </i></b><b><i><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"><a href="http://specs-buffy.blogspot.in/2011/07/chewing-cud.html">http://specs-buffy.blogspot.in/2011/07/chewing-cud.html</a>)<o:p></o:p></span></i></b></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">no big bang explosions but the birth of a tiny star(
unabashedly call myself a star!) in a galaxy. The first few months were a
revelation, well only to me, with the pages in my blog going back in time. For
the next couple of years, the sojourn lost steam and the enthusiasm died down;
it was now a saunter and a stroll like a lazy walk in the park, more precisely
prosaic as a tame game of golf. The
posts became few and far between and the blogger in me lay in a state of
comatose with the reader fraternity ready to pull the ventilator off and do
euthanasia a world of good! But miracles do happen and <b><i>Indiblogger</i></b> resuscitated me
and rekindled the dying fire. I was enamoured by a news item with a photo graph
(thank God there are no pop up blocks in newspapers!) of indibloggers making
merry in Windsor Manor in Bengaluru, in the autumn of 2011. <o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> My blog expedition
renewed like NASA’s Interstellar voyager mission, slow but steady, exploring
the cornucopia of Wordsmiths! <o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Look at what I unearthed from a heap of distinguished directory
of writers- <b><i><a href="http://specs-buffy.blogspot.in/2012/02/of-blogs-and-titles-whats-in-name.html">http://specs-buffy.blogspot.in/2012/02/of-blogs-and-titles-whats-in-name.html</a><o:p></o:p></i></b></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">A few in this inventory have become red giants but many
have tirelessly worked their way to become Supernovas!!! The appealing indiblogger belvedere has had
me spellbound with its hodgepodge of activities such as meets, contests and for
sure the indivine. The jingles “Indian by birth and bloggers by choice” and “We
blog, therefore we are” sound more like war cries with a vengeance to engross and enslave you, bringing
in its way friends, philosophers, guides, well wishers, benefactors, backers
and patrons. The chance encounters with a few have been symbolic and meaningful
with a rich experience that is exhilarating and inspiring, rip roaring in fact!
I am deeply honoured and privileged to introduce to my readers these doyens and
stalwarts who have held me in sway!<o:p></o:p></span></div>
<div class="MsoListParagraph" style="margin-left: 38.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">?<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">K Parthasarathi</span></b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">, a maverick
story teller whose fables are a hybrid with the charm of R K Narayan’s and
twists of O Henry, leave us in absolute awe and suspense, always yearning for
more. He has to his credit over 1000 short stories, (maybe more as I have lost
count!)and each one of them is a sparkling gem. Armed with a brilliant and
powerful narrative skill along with a keen sense of observation and a wide
repertoire of words, his stories reflect the common place with good morals and
ethics as the corner stones. The readers
will be infatuated by the “random thoughts” and “reflections” that has grown
over the years by leaps and bounds and the author has aged with grace and the
wine just got better and better. For the vernacular, he has the tamil blog that
has a valuable set of admirers. Being a Cost Accountant by profession, he has the
added reputation of writing articles for the Business line newspaper in his heydays apart from contributing to dime a dozen online
magazines and papers which he still does with a flourish.<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> For me personally, he is an icon I look up to,
for his remarkable attitude, his frank, forthright and constructive views on my
posts which have been very motivating and highly self rewarding, and above all,
for his extraordinary talent at writing with consummate ease and proficiency. I
have embraced him as my grandfather and fervently hope that I imbibe his
stupendous qualities! May the Almighty give him a long life so that he can hold
many more readers as ransom to his random thoughts flowering as stories! I am sure you all are thirsting to get into
the magical world of this phenomenal story teller, you can at:<o:p></o:p></span></div>
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<b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"><a href="http://www.kparthas.blogspot.com/">http://www.kparthas.blogspot.com/</a><o:p></o:p></span></b></div>
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<b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> <a href="http://www.kpsarathi.blogspot.in/">http://www.kpsarathi.blogspot.in/</a><o:p></o:p></span></b></div>
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<b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> <a href="http://www.vasparth.blogspot.in/">http://www.vasparth.blogspot.in/</a><o:p></o:p></span></b></div>
<div class="MsoListParagraph" style="margin-left: 38.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">?<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Mir Fleur</span></b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">, who
blogs at</span><a href="http://www.tsps-of-mir.com/"> <b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">http://www.tsps-of-mir.com/</span></b></a><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> with
the title <b>“The somewhat peculiar story
of Mir”</b> is an embodiment and powerhouse of talent. I am dumbfounded by her
creativity despite the perplexities of life that abound her. She may have never
counted her problems but the thorns have been blissfully converted to her
strengths and she has risen like a phoenix. A Scholar in Mathematics and Control systems,
Dr. Fleur has the uncanny ability of writing memoirs and nostalgic posts of her
childhood that strike a chord with me and she reminds me many a time of Enid
Blyton, whom we all have grown up with! I understand that many of her fictional
works have been published in national dailies and also is the author of three
full length novels that she is itching to publish as a book. This proves her
credentials as a versatile writer with the ingredients of subtle humour,
imagination and ingenuity.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 20.25pt;">
<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">For me personally, she is a
belligerent lady who has taken life in her stride, living through her miseries
but still smiling, enchanting me with her artistry. She exudes in her
personality an extreme degree of positivity and remains an enigma. For a life
beseeched with hardships and predicaments and whose second name is adversity, I
pray to the Lord to be more merciful and kind to this wonderful human being.<o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> My dear friends, you may soak in her writings
by visiting her domain.<o:p></o:p></span></div>
<div class="MsoListParagraph" style="margin-left: 38.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">?<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Somali K Chakrabarti</span></b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">, who
<b>“Scribbles and Scrawls</b>“ at <a href="https://prepforum.wordpress.com/"><b>https://prepforum.wordpress.com/</b> </a>is a bountiful
writer with fertile imagination and creativity that stimulates, emboldens and
sets our thought process in hyper active mode. She arouses a sense of curiosity
with her haikus and tankas. She has taken the blogging world by storm with her
book called “Lei: A wreath for your soul” that has all the celebrations of
nature and reflections of life with a wonderful and unique collection of poems.
She is the Tzar of fantasy and has the power to transport us to a new realm
that has the promised milk and honey! An engineer by profession with the Sloan
Fellow tag from the prestigious London School of Business, writing comes
naturally to her and her posts leave us craving for more!<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 20.25pt;">
<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">For me personally, she is the
quintessential manifestation of all things nice and lovely and an avatar of creativity.
She impresses and invigorates me to such an extent that I keep going back to her
posts like bees to a flower! I am certain that my followers would also flock to
her blog page! The awards that are bestowed on her speaks volumes about her
skills that are unmatched and non pareil!<o:p></o:p></span></div>
<div class="MsoListParagraph" style="margin-left: 38.25pt; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]--><span style="font-family: Wingdings; font-size: 14.0pt; line-height: 115%; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings;">?<span style="font-family: 'Times New Roman'; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><!--[endif]--><b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">Maniparna Sengupta Majumdar</span></b><span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">, an
exemplar of imaginativeness and originality oozing with flair. Her blog page
titled “scattered thoughts” is a perpetual ocean of thoughts that sets us to
reflect, speculate, ponder and appreciate. She is at ease with any topic
ranging from poems to fiction to travel to book reviews to photography and so
there is something for everyone. The choice of words and phrases are vivid and
scintillating and little wonder that Maniparna has a huge fan following. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 20.25pt;">
<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">For me personally, in the
first place I was enchanted with her name that led me to explore her blog and I
was amply rewarded with an abundance of beautifully penned poems and haikus!
Folks, you too can get drenched in the rain of haikus by visiting her page at <b><a href="https://maniparna5002.wordpress.com/">https://maniparna5002.wordpress.com/</a></b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-left: 20.25pt;">
<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;">My interstellar voyage
continues, delving deep into the unknown galaxy, exploring new stars and
supernovas..... <o:p></o:p></span></div>
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<span style="font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%;"> <o:p></o:p></span></div>
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<br /></div>
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<br /></div>
</div>
Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com6tag:blogger.com,1999:blog-2904198125258959763.post-90213706320854353082016-01-05T23:43:00.002-08:002016-01-05T23:43:46.789-08:00Open Dosa, Bengaluru Adiga’s style<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;">Open
Dose</span><!--[if gte msEquation 12]><m:oMath><m:acc><m:accPr><m:chr m:val="́"/><span
style='font-size:20.0pt;mso-ansi-font-size:20.0pt;mso-bidi-font-size:20.0pt;
font-family:"Cambria Math","serif";mso-ascii-font-family:"Cambria Math";
mso-hansi-font-family:"Cambria Math";mso-bidi-font-family:"Estrangelo Edessa";
color:#548DD4;mso-themecolor:text2;mso-themetint:153;font-style:italic;
mso-bidi-font-style:normal'><m:ctrlPr></m:ctrlPr></span></m:accPr><m:e><i
style='mso-bidi-font-style:normal'><span style='font-size:20.0pt;line-height:
115%;font-family:"Cambria Math","serif";mso-bidi-font-family:"Estrangelo Edessa";
color:#548DD4;mso-themecolor:text2;mso-themetint:153'><m:r>e</m:r></span></i></m:e></m:acc></m:oMath><![endif]--><!--[if !msEquation]--><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-IN; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-text-raise: -8.5pt; position: relative; top: 8.5pt;"><!--[if gte vml 1]><v:shapetype
id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t"
path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
<v:stroke joinstyle="miter"/>
<v:formulas>
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<v:f eqn="sum @0 1 0"/>
<v:f eqn="sum 0 0 @1"/>
<v:f eqn="prod @2 1 2"/>
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<v:f eqn="prod @3 21600 pixelHeight"/>
<v:f eqn="sum @0 0 1"/>
<v:f eqn="prod @6 1 2"/>
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height:27pt'>
<v:imagedata src="file:///C:\Users\Admin\AppData\Local\Temp\msohtmlclip1\01\clip_image001.png"
o:title="" chromakey="white"/>
</v:shape><![endif]--><!--[if !vml]--><!--[endif]--></span><!--[endif]--><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;">, Bengaluru Adiga’s style<o:p></o:p></span></div>
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<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;"><br /></span></div>
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<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;"><br /></span></div>
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<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_x-TqpCYFT8zxXomOuHqdFzzFqVymyxYN8gG_dZQnhzaIX4uIKQw6WXPkScBDPaFQEHxmYZXs82CfeKgZDqZm_FdaSHowx5uPVYVQfsuF0nIHpK_RTOkNgTYvO8UkVugmIUsJVqBZRbLs/s1600/open+dosa+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_x-TqpCYFT8zxXomOuHqdFzzFqVymyxYN8gG_dZQnhzaIX4uIKQw6WXPkScBDPaFQEHxmYZXs82CfeKgZDqZm_FdaSHowx5uPVYVQfsuF0nIHpK_RTOkNgTYvO8UkVugmIUsJVqBZRbLs/s320/open+dosa+1.jpg" width="240" /></a></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 20.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;"><br /></span></div>
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<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;">Indian
food is a blend of cultures and tastes of different states like its wonderful
people and each recipe is distinct, distinguishing itself in its unique
flavour. I enjoy all types of food but beyond doubt very much partial to the <i>dosa</i> , the staple dish of the southern
states now borrowed worldwide. The fermented batter of rice and lentil when
ladled onto the tava or griddle in a round shape with a rich dollop of ghee to
give the crisp version is indeed mouth watering. The influence of the province
has made the dosa to change, departing from the traditional to innovative novel
versions that have made it more yummy and delectable. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;">Over
the weekend, I had some guests from north of the Vindyas and they became my
guinea pigs on my food exploits! Here, I am recreating the special delicacy fittingly
called the Open Dos</span><!--[if gte msEquation 12]><m:oMath><m:acc><m:accPr><m:chr
m:val="́"/><span style='font-size:14.0pt;mso-ansi-font-size:14.0pt;
mso-bidi-font-size:14.0pt;font-family:"Cambria Math","serif";mso-ascii-font-family:
"Cambria Math";mso-hansi-font-family:"Cambria Math";mso-bidi-font-family:
"Estrangelo Edessa";color:#548DD4;mso-themecolor:text2;mso-themetint:153;
font-style:italic;mso-bidi-font-style:normal'><m:ctrlPr></m:ctrlPr></span></m:accPr><m:e><i
style='mso-bidi-font-style:normal'><span style='font-size:14.0pt;line-height:
115%;font-family:"Cambria Math","serif";mso-bidi-font-family:"Estrangelo Edessa";
color:#548DD4;mso-themecolor:text2;mso-themetint:153'><m:r>e</m:r></span></i></m:e></m:acc></m:oMath><![endif]--><!--[if !msEquation]--><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-IN; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-text-raise: -5.5pt; position: relative; top: 5.5pt;"><!--[if gte vml 1]><v:shape
id="_x0000_i1025" type="#_x0000_t75" style='width:7.5pt;height:18.75pt'>
<v:imagedata src="file:///C:\Users\Admin\AppData\Local\Temp\msohtmlclip1\01\clip_image003.png"
o:title="" chromakey="white"/>
</v:shape><![endif]--><!--[if !vml]--><img height="25" src="file:///C:/Users/Admin/AppData/Local/Temp/msohtmlclip1/01/clip_image004.gif" v:shapes="_x0000_i1025" width="10" /><!--[endif]--></span><!--[endif]--><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;"> which is a trademark
of Bengaluru’s chain of restaurants Vasudev Adiga’s. However, try as I might, I
am unable to re-enact the expressions on the faces before and after the eating
event!!!<o:p></o:p></span></div>
<div class="MsoNormal">
<b><i><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Ingredients required to
make approximately 20 numbers<o:p></o:p></span></i></b></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Dosa batter
fermented – 4 cups<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Potatoes – ¾
kilo<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Tomatoes –
1<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Onion – 1<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Carrot
grated- 2 medium numbers<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Coconut
grated – ¼ cup<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Coriander
leaves – a small bunch cut into small pieces<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Curry
leaves – a few leaves<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Gram dal –
1tsp<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Mustard
seeds – 1tsp<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Ghee – to ladle
the dosas<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Butter – 4 tsp<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Oil for
tempering<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Turmeric
powder – 1tsp<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Green
chillies – 4 slit<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Salt to
taste<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Chutney
powder – 4 tbsp-available in the stores
or one can make it at home<o:p></o:p></span></div>
<div class="MsoNormal">
<b><i><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Method</span></i></b><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;"><o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Cook the
potatoes well and mash them while still hot. Cut the tomato and onion into
small pieces. Slit the chillies.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Heat the
oil in a kadai and allow the mustard seeds to splutter, then add the onions and
sauté them well till the raw smell disappears. Add the chillies, curry leaves and tomatoes
and continue to sauté for some time. Add very little quantity of water( ensure
that it does not become watery) and turmeric powder and allow it to get cooked
on low flame. Add the smashed potatoes to the gravy and cook for some time. The
basic masala or sagu is ready.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Pour the
batter on the hot tava, shape into a round and grease it with ghee. Put the
flame on low and close the tava with a lid and allow it cook. Open the lid and
sprinkle the chutney powder. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Spread the
grated carrot evenly and then place a small quantity of the sagu or potato masala
in the centre. <o:p></o:p></span></div>
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<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Spread a
very small quantity of coconut around. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Top it up
with freshly cut coriander leaves and a dollop of butter, close the lid for a
fleeting second. <o:p></o:p></span></div>
<br />
<div class="MsoNormal">
<span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;">Tempting </span><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2; mso-themetint: 153;">Open Dosa</span><span style="color: #548dd4; font-family: "Estrangelo Edessa"; font-size: 14.0pt; line-height: 115%; mso-fareast-font-family: "Times New Roman"; mso-fareast-theme-font: minor-fareast; mso-themecolor: text2; mso-themetint: 153;"> is ready to be
savoured with hot steaming sambar and chutney.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQDLCilYGb9KCRoMYlDW0LcYjwmWrk02h-tSymS-rAA2SsgI6g8FkxUxR5ezRtfw8XB7VnU5KZEvVLg3mzB7XdIrul9IHq4kT1bz1UvLlRoVTRdcmAlNbkLYfeVgHmD7XtHklwIF-SkzCi/s1600/open+dosa+3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQDLCilYGb9KCRoMYlDW0LcYjwmWrk02h-tSymS-rAA2SsgI6g8FkxUxR5ezRtfw8XB7VnU5KZEvVLg3mzB7XdIrul9IHq4kT1bz1UvLlRoVTRdcmAlNbkLYfeVgHmD7XtHklwIF-SkzCi/s640/open+dosa+3.jpg" width="360" /></a></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com10tag:blogger.com,1999:blog-2904198125258959763.post-12492251985545021772016-01-03T22:31:00.002-08:002016-01-03T22:31:40.599-08:00Chivalrous Combatant<div dir="ltr" style="text-align: left;" trbidi="on">
<h3 style="color: #3d596d; font-family: Merriweather, Georgia, 'Times New Roman', Times, serif; font-size: 15px; line-height: 25.5px; margin-bottom: 24px; text-align: center;">
Guns booming in the background<br />Salutations to my combatant warrior<br />Aloha turned into an adieu in a flash<br />Do I cry or weep or lament for my beloved<br />snuffed out like an extinguished candle<br />Anguish of the nation on the beat with mine<br />Assassins blown up in ire at the deed<br />A downpour of emotions obscuring sanity<br />Where is my valour? Died out by the dastard<br />Life cast away in obscurity and fathoms deep<br />Adrift and disoriented,<br />As I find my moorings, reclaiming fragments<br />Clarion call, halt not, proceed<br />Chivalrous like the cavalry, march with the bugle<br />Massacre the foe, be an armament to protect<br />My nation, my motherland.</h3>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com10tag:blogger.com,1999:blog-2904198125258959763.post-4433413743899167142015-12-31T03:21:00.000-08:002016-01-02T17:36:44.627-08:00Begin again- my scrapbook!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><br /></span>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><img alt="IndiBlogger Badge" height="130" src="https://cdn.indiblogger.in/badges/235x96_top-indivine-post.png" width="320" /></span></div>
<br />
<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><br /></span>
<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><br /></span>
<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><br /></span>
<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><br /></span>
<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Ebbs and
tides of a bygone year<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Piggyback
with cheer, sometime a tear<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Accompanied
moments of wistful bear<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Hearts and
flowers of memories recapture<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Alleviated
spirits with sublime pure<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Elementary
matters transporting unknown sphere<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Melancholy
cycles dealt in fear<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Jubilant
sense of ecstasy in absolute sheer<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Craving of
ambitions, greedy with lustful desire<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Appetite
that is voracious asking for more<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Contentment
buried, gay abandonment to disappear<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Oblivious of
compassion, lunging despair<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Worthy days
of value turned dear<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Reliving,
summoning past to remember<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Wrongs
woeful to ponder and free the error<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Set them
right to be precise, perfect and proper<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Dauntless
resolves to desist and forbear<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Restrain but
indulge in passionate fervour<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Shedding
venerable objects of matter<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Bounce and
spring to relations eager<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Threshold of
a brand new age we usher<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Hallowed
celestial at this juncture<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Bid farewell
only to rise clear and higher<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Bowing to
Providence, the prime mover<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Lucida Handwriting"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">(The poem is written
in monorhyme format that has similar sounds ending throughout.)<o:p></o:p></span></div>
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<br /></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">At the very outset
(amused to use this phrase at the fag end of 2015) let me have the pleasure of
expressing my hearty thanks to Gurunath who blogs at </span><span style="color: #1f497d; font-family: Baskerville Old Face, serif;"><span style="font-size: 18.6667px; line-height: 21.4667px;"><a href="http://www.bestofguru.net/">http://www.bestofguru.net/</a></span></span><span style="color: #1f497d; font-family: 'Baskerville Old Face', serif; font-size: 14pt; line-height: 115%;"> for allowing my thoughts to take form
through his blog. I feel ebullient and on top of the world – so 2015 is ending
with a bang!</span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">A calendar
year has its peaks and troughs and each year is special and charming with
intermediate doses of sourness and bitter thrown in between to make us
grounded. After all gravity makes us rooted to terra firma! <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">It always
feels great to recall the good moments that are so carefully safeguarded in the
vault of memories and unleash them to the world! Ringing in the new year in my
life so far has never been an affair of pomp and gaiety but ones of serenity,
bonhomie and soulful in the wonderful company of dear and near. I have always
felt that nothing in life is dearer and priceless than the adorable company of
kinsfolk. Celebrations are usually in the form of lovely candle light dinners
in cosy and warm places with the family to cherish for the complete year.<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">When my
father came back alive from the claws of death in the year 1976, I think that
was to me one year to embrace and I salute the Almighty for a fresh beginning.1991
was a watershed year with a double whammy, baccalaureate with a management
degree and finding my partner for life- 12 glorious months of joy and
happiness. Matchless are the joys of motherhood and 1997 and 1998 have been
boon years on this front. The high points have all been pinnacles of personal
glory with the elder son graduating with top honours and getting into a college
of his choice. The most blissful moment of 2015 has been that of my hubby
getting the opportunity that he was waiting for all his life and me “waiting “
with bated breath to see the light of day of that magical wish come true. I
take immense joy in others’ exaltations and these give me a real high!!!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The trenches
of despair are part and parcel in the journey of life as the counter moves from
one location to another, so do my kith and kin pass away to another realm,
missing their presence is sorrow of the deepest kind. The havoc wrought about
by nature’s fury was devastating and the sense of helplessness adding to the
dimension of grief and sadness. The letting down of friends and relatives, who
failed to recognize my endearment, is the nadir of the disappointment and I
fervently hope that blood is proved thicker than water.<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Resolutions....aha...they
pop up at the tail end of December with absolute resilience to look where I
stand against where I intended to be, giving a fresh and eager start to
accomplish the near impossible such as healthy hogging, soaking in new skills,
to be wowed by wanderlust, to let loose the angel in me and to vacuum clean my
mind of cynicism, counter blows and cruelty!<o:p></o:p></span></div>
<br />
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"> </span><span style="color: #1f497d; font-family: "Lucida Handwriting"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"> </span><span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><o:p></o:p></span></div>
</div>
Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com10tag:blogger.com,1999:blog-2904198125258959763.post-79048525586782196192015-12-19T02:40:00.000-08:002015-12-19T02:40:12.618-08:00Out of this world!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;"><a href="http://www.hpshopping.in/starwars">http://www.hpshopping.in/starwars</a><o:p></o:p></span></div>
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<strong><span style="color: white; font-family: "Hpfont","serif"; font-size: 9.0pt; line-height: 115%; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi;"># </span></strong><span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;"><o:p></o:p></span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">The doors of the
KUV opened, and out stepped my neta, yes the very same bat in the belfry guy
who turns things upside down and makes life miserable for the commoners, well
his guest appearance was to inaugurate a school that had been conceptualized by
the campaign of NDTV and coca cola, the school was amidst the sylvan green of
bewitching Bengaluru near my house. I was exulting in the dish washer which my
mom was going gaga over and my paternal grandfather appeared before me in my
dreams and blessed me! Relishing my dessert with no guilt feeling whatsoever, I
looked at the 15 incher glowing in the darkness of the night in my nebula ...lo and behold...all the real life inspired
characters and images of my blog posts were coming alive on the magnificent note
book with the red backlit keyboard. <o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">I was besieged and
soon there was a flurry of activity and explosions of oohs and aahs around me.
I typed Sunita on the flaming red background and abracadabra the specs buffy
appeared on the screen alive and kicking in a comical caricature replete with
the balding curls, the unscientific look and the prominent bulges showing
prosperity! The inquisitive curiosity rover in me was unleashed and the keys
were pressed with alarming intensity, and each time I was bowled over by the
wizardry of the magical materialization of the real heroes in http://www.specs-buffy.blogspot.com
and http://adsunsri.wordpress.com! The personalities in the journey of life
were portrayed on the sparkling canopy and speaking the dialogues that I had so
carefully penned down. There is life after death after all, and the growing evidence of it
proved by this sixth generation intel core processor! </span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">As I sat
mesmerized by the galaxy of stars on the jet black screen animated and
tumultuous by the turn of events, the already imbecilic brain of mine had
further shrunk and was tightly wrapped around with a protective shield that
prevents any atom of intelligence into it! The guardian angel son of mine,
(fortunately inherited only my looks along with the add on in the form of
myopic vision and not the intelligence quotient!), always attempts to bail me
out from such perilous bearings and fails miserably, tried one more time to
explain about the feature embedded in the out of the world shining knight in
armour<span style="color: #f5093c;">, the HP Star wars inspired Note book </span></span><span style="font-family: 'Baskerville Old Face', serif; font-size: 14pt; line-height: 115%;">t</span><span style="font-family: 'Baskerville Old Face', serif; font-size: 14pt; line-height: 115%;">hat had the
remarkable ability to bring alive any character in a post and make it into an
animated movie clip or present itself as a cartoon sketch for a newspaper or
magazine!</span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Now I was in
interactive mode, some of the protagonists were inviting me onto the stage and
forcing me to let down my hair, do a tap dance or sing along. Some villains in
the play were giving menacing glares, threatening me to withdraw the characters
or else pay the price for this. Threats...pooh.....they fall on deaf ears and
my keyboard tapped along making them from bad to worse! I paused and rewound on
the unforgettable memories of childhood, sat back and let the drama of life
unfold before me once again with all its glory!</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;"><b>#AwakenYourForce</b></span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;"> It was awakening all my senses
and unleashing the force within me! My imagination ran wild and loose with this
irresistible awe inspiring special edition from the house of HP! I flipped the
interactive touch screen, ran out of the house in sheer ecstasy a la Archimedes
style to let the world know! The high definition screen was aflame with stares
and ogles of envy from my neighbourhood and I knew that the battle lines were
drawn and the aliens would come for my throat any time with their saber, sword,
battle axe, gun, missile and all the powers of the nether world only to be
annihilated by the all powerful sovereign stellar performer!!! <o:p></o:p></span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">From whatever little I grasped from my son’s
elucidation, the app worked something like this – it recognized the various
persons, their personalities with physical attributes, their roles in the
essays or posts or poems and classified them as heroes and bad guys to give the
ultimate performance in life’s stage. The actors executed their acting skills
to perfection, showcasing the talent of ‘mudras’ of anger, joy, surprise,
shock, bewilderment, parody, cynicism, farce, satire, mimicry and a galaxy of
emotions stretching far and beyond our milky way! These characters were loaded
by the program to deliver their punchy one liners and lengthy dialogues and the
story tumbled out as and when the post was completed. An instant transformation
from the plain black and white characters to spirited caricatures emboldened
and energized to play their stellar roles on the mini screen.<o:p></o:p></span></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">I was in awe slowly taking in the reverie of
the unfolding times and imagined to be the master of the universe, brought exclusively by the Hewlett Packard enterprise!<o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGwijq2GlaY1C6aeHuc9U_Yy9xShaqRGHh4Hpdio5ovCx9lO0I0BmQ9DlXAqiCNRHq0TE3KZql2R8lIFVq6m1Dg8H2PVvT-IIiKOaFAun8e3XUFTc3ljF1nstKTrWtlFBTeeuWU3M3dHXV/s1600/hp6.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGwijq2GlaY1C6aeHuc9U_Yy9xShaqRGHh4Hpdio5ovCx9lO0I0BmQ9DlXAqiCNRHq0TE3KZql2R8lIFVq6m1Dg8H2PVvT-IIiKOaFAun8e3XUFTc3ljF1nstKTrWtlFBTeeuWU3M3dHXV/s320/hp6.png" width="320" /></a></div>
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<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">Image courtesy:</span></div>
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<span style="font-family: 'Baskerville Old Face', serif; font-size: 18.6667px; line-height: 21.4667px;">www.geek.com</span></div>
<div class="MsoNormal">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">www.graphicsfactory.com<o:p></o:p></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">www.playbuzz.com<o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">www.thelogocreator.com</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">www.wallpaperup.com</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%;">www.starwars.wikia.com </span></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/v2Y23KXIISA/0.jpg" src="https://www.youtube.com/embed/v2Y23KXIISA?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com1tag:blogger.com,1999:blog-2904198125258959763.post-561830568453097292015-12-18T09:17:00.001-08:002015-12-18T09:17:39.637-08:00KUV 100- the kool Kat!<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhliO4vBYKjoJaaJGY6H9hXtVeUpr1P7Wr9sX_2mXvCZCUKL_KRF_y7HYJap5oBKMoOktFhVIM9h56riMBaUMt1-mL0_kleGzzK6xIYR22z_yG53amzZybPPzWq0v4h8Wlz-Kml9N1BprZo/s1600/kuv1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhliO4vBYKjoJaaJGY6H9hXtVeUpr1P7Wr9sX_2mXvCZCUKL_KRF_y7HYJap5oBKMoOktFhVIM9h56riMBaUMt1-mL0_kleGzzK6xIYR22z_yG53amzZybPPzWq0v4h8Wlz-Kml9N1BprZo/s320/kuv1.jpg" width="320" /></a></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">This is my
first venture into unchartered territories of writing a review for an
automobile despite being behind the wheel for nearly three decades. So readers,
fasten your seat belts as I take you on a joy ride in the kool KUV 100 from the
stables of M&M!!!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">At first look
of the KUV 100, my thoughts went to the image of a gigantic tusker with a baby
elephant tucked between his legs- the KUV is the baby of the XUV!!!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">See these images
and you will nod your heads in agreement.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOZ19lqqDK6cs-0l4-ZIZg6Hjo58p-H3X6V_laLnEQ9kvkfTpLwxwv0kQIX2R7U_2wnhBcFYIlQoJ3xH1JV9rzbfZKyOwoIpR7BaoSxv1O85I8uQDPOARhboORztMGg3w1w0Dn0AqCYwax/s1600/xuv.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOZ19lqqDK6cs-0l4-ZIZg6Hjo58p-H3X6V_laLnEQ9kvkfTpLwxwv0kQIX2R7U_2wnhBcFYIlQoJ3xH1JV9rzbfZKyOwoIpR7BaoSxv1O85I8uQDPOARhboORztMGg3w1w0Dn0AqCYwax/s320/xuv.jpg" width="320" /></a></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><a href="http://www.autocarindia.com/">www.autocarindia.com</a> </span><a href="http://www.zoochat.com/">www.zoochat.com</a> </div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The rugged, aggressive and powerful vehicle
will be unveiled on January 15<sup>th</sup> 2016. Powered by the mfalcon engine
with a capacity of 1198 CC, a maximum capability of 77bhp@3750rpm and a maximum
torque of 190Nm@1750-2250 rpm, this stunner is indeed a head turner! It comes
in dual Variable Valve Timing petrol version as well as turbo charged diesel
engine.<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The mfalcon common rail diesel engine named
after the big bird of prey, though light in weight, is high on performance with
BS IV emission standards compliant. With this launch, Mahindra marks its
dramatic entry into the ground up petrol segment in the compact SUV class. It
will give its competitors in this category, a run for their money mainly due to
its lifestyle appeal to the generation Y who identify themselves as cool and trendy!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">It rolls out from the Chakan plant in Pune,
Maharashtra state and is designed to perfection. KUV 100 (pronounced as one
double ooh) is pegged below the pioneer XUV 500 and TUV 300 but has the same
combative and menacing appearance! The interiors are a well kept secret to
arouse the curiosity of its patrons who are waiting with bated breath to lay
their hands on the masculine beauty but one little birdie told me that the
cabin insides are equally tantalizing as the exteriors with rugged steering
wheel with audio controls mounted on it, power windows, touch screen
entertainment, central console, foldable seat and dual toned colours of
upholstery.<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The price is a real torpedo expected to be
in the affordable range of INR 4 to 6.5 lakhs and the exteriors are based on an
unique monocoque design. The hawkish front face with taunting grills and wrap
around LED headlamps, a chiselled hood with high shoulder line and wide stance
have all added up to give the real SUV feel! <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">It comes with airbags, antilock braking
system with electronic brake force distribution and electronic stability
program that ensures utmost safety and stability. It comes with 6 seats with a
3-3 configuration and the colours are breathtaking with fiery orange, demure
pearly white, soothing aquamarine, designer grey and midnight black!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">http://www.mahindrakuv100.com/<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "Baskerville Old Face","serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Set you time, date and clock for the grand launch of the trendy SUV and be there to witness the revolution!</span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com18tag:blogger.com,1999:blog-2904198125258959763.post-72989530946358095022015-12-16T02:42:00.005-08:002015-12-18T22:18:49.783-08:00Lord of misrule!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"> Lord
of Misrule<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKzWpKMe-yuRbDpCPrfUUj8b8B6kava_DLTEFGJ07iyfBCaP7ARwPWowthKSC9M6KIItxoaAnJ9P1l8bNXDSaf3X2LHrSPKDT9vwduHi-z50KshyphenhyphenvDGo-Dv7mAok_L2oeoi9MIO5viQfzD/s1600/political+satire+1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgKzWpKMe-yuRbDpCPrfUUj8b8B6kava_DLTEFGJ07iyfBCaP7ARwPWowthKSC9M6KIItxoaAnJ9P1l8bNXDSaf3X2LHrSPKDT9vwduHi-z50KshyphenhyphenvDGo-Dv7mAok_L2oeoi9MIO5viQfzD/s320/political+satire+1.jpg" width="320" /></a></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">We live in a
country of paradoxes, on the one hand we have our Prime Minister going hammer
and tongs with the “make in India” campaign, rightly so I must admit, and on
the other hand farcical hand, we have the environmentalists shutting down the
already “made” Indian industries in the name of pollution! <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">More than a
decade and a half ago, as soon we crossed borders to a lesser populated state
in terms of vehicles, my son would be gasping for air and we would reach for
the inhalers. Numerous visits to the child specialist revealed that his lungs
were weak and when exposed to dust, climatic changes and cracker pollution
would be in choking trouble. It had nothing to do, at least in his case and I
can only vouch for my personal experiences, with the emissions of automobiles
because hardly there were any at the place where we were domiciled, and that
too diesel vehicles plying in those days were without Euro norms or other
emission standards! <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The dust was
invariably from untarred country roads that threw up lot of grime and particles
which was a major irritant to the small collapsed lungs. The climatic
conditions were not related to temperature dips, as I stayed in a tropical
region with no known winter but the moisture content in the air with cool
breeze caused more hardships to my little son then. The fire cracker dust and
smoke was an annoying factor that aggravated his problem further. The fact that
he suffered more during the months of July and August and again during October
and November logically point fingers to my reasoning, as October/November
normally is Diwali time and beyond doubt the season of bombs and rockets!!!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , serif; font-size: 14pt; line-height: 115%;"> </span><span style="color: #1f497d; font-family: "times new roman" , serif; font-size: 14pt; line-height: 115%;">It is also surprising that the apex court has
resorted to the extreme steps to curb pollution by faithfully following the
study conducted by our premier institute, the IIT Kanpur. With no vengeance to
the portal of learning or trying to settle scores, I have my own lack of faith
and scepticism on the conclusion of the study by their incubator that has
revealed an alarming statistic of 60% pollution contributor as diesel vehicles,
a matter of scrutiny and debate is necessary as I find lot of anomalies and aberrations
in the findings</span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">I can quote
umpteen surveys across the country over the years which have given startling figures
of asthma patients in other parts of India where the number of diesel vehicles
are way low in number!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">These surveys
carried out by recognised bodies have narrowed down on various determinants for
asthma, prime among them being industrial pollution, construction materials and
debris, dust, pollen grain, domestic mites and other allergens and vehicular emission
appear down in the list in many of the research papers. <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Our automobile
manufacturers have strictly adhered to the emission norms as laid down by the
Government and have constantly upgraded their vehicles to match the
requirements which have been very challenging. It is only recently that the
automobile sector has turned the corner and looking up. The automobile sector
is contributing almost 10% of India’s GDP according to the latest figures which
is without doubt a major chunk. This is in addition to their contribution to
the exchequer in the form of excise duty and exports. Apart from this, it has
also provided jobs and helped in the setting up of ancillary units thereby
augmenting the growth of the country. <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">Be that as it
may, I for one in my individual capacity been driving a home manufactured
Mahindra Scorpio from 2008 with an engine capacity of 2200 CC, and proudly so for
the simple fact the emissions have always been well within the limits and never
discharged copious smoke! I feel disheartened to see an automobile manufacturer
such as the M&M at the receiving end of the ruling of the Supreme Court! <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The situation in
the capital Delhi and the region around may be grim and alarming but the causes
are many and few wise people may argue that well begun is half done without
realizing the consequences of the action. The construction activity in almost
all cities across India is one of the major contributors to our cup of woes and
topping the list to our health hazards. The dust and storm raised by the
materials and the debris left behind uncleared is a cause for concern!<o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;">The panic button
has been depressed by the Delhi Government, which is synonymous with a state of
anarchy and the hapless citizens floundering in chaos and confusion. Soon by
this standards, a large country like ours with huge potential in all fields
will be woefully reduced to a banana republic, thanks to the reign of misrule
by a few! <o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"> <a href="https://i.ytimg.com/vi/hTiqaIewkik/hqdefault.jpg">https://i.ytimg.com/vi/hTiqaIewkik/hqdefault.jpg</a><o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><a href="http://www.businesscartoonshop.com/">www.businesscartoonshop.com</a><o:p></o:p></span></div>
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<span style="color: #1f497d; font-family: "times new roman" , "serif"; font-size: 14.0pt; line-height: 115%; mso-themecolor: text2;"><a href="http://www.cartoonstock.com/">www.cartoonstock.com</a><o:p></o:p></span></div>
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Sunita Sriramhttp://www.blogger.com/profile/12236920278748530844noreply@blogger.com10