12o minutes and the Extraordinary
It was all over
the place….on the covers of glossy business magazines and on glamour mags,
grabbing headlines in every leading newspaper, on prime time television ,in all
news channels, it was also followed , shared and tweeted and my web page had
the maximum hits in two hours! A beaming 32 intact woman entrepreneur holding
aloft a gleaming and glistening trophy for the “innovative business woman of
the year” was BREAKING NEWS everywhere
and that proud lady was me…..
Twenty years ago , the closest I came to business sense was when I grabbed the
opportunity , owing to my gift of the gab, to host a management meet called
‘synergy’. I judiciously stole a joke from Readers Digest magazine which went
like this- the ‘point’ soap was a phenomenal success largely due to its
marketing strategy put forth by the giant advertisement agency, Sully and
Sather Associates , simple and plain and dumb , 5 still pictures in a sequence that
became a super duper hit generating a lot of revenue and raked in a lot of
moolah. The sequence depicted was firstly of a bucket of water with foamy
laundry detergent in it, the second frame was of a woman soaking dirty linen
(in full public view) in this bucket, the third shot showed the lady pulling
out clean clothes from the bucket, the penultimate frame had a shining bright
family basking in glory and the last one revealed the name of the detergent.
This simple message created waves across the world like a Tsunami and people
flocked to the shops to lay their hands except in the middle east desert places
where it was a damp squib because like the Urdu language, our Arab friends read
the sequence from right to left and the sales there took a nosedive….
After graduating from B school, I was placed in reputed companies and the train
chugged along sometimes changing tracks and on odd occasions derailing or
simply waited at the crossroads!
I was always the tough and strong woman but dreamt to become a “woman of
substance”, aided and abetted by our former President Dr. Abdul Kalaam who
persuaded all of us to DREAM. In the next few years that followed , I was
begging, borrowing but did not have the courage to do the next inevitable thing
of stealing, even though I was desperate for the most important ingredient to
set up shop, the ‘M’ factor – I chased all banks, financial institutions ,
petty money lenders and pawn brokers for that eluding big wads of notes!
All my bank accounts overdrawn, fixed deposits broken, I was on my way to
Germany , the land of many innovations, they were the pioneers in the soap and
detergent industry , a good Samaritan in the name of Tomas Gutenberg became a
friend , a guide , a philosopher , an introducer to the big guns and for more
than a month I was in and out of factories with all modern plant, equipment and
machinery. The more I saw, the less I learnt and it took me a while to grasp
the nuances , only grit ,determination and perseverance allowed me to slowly
and steadily improve my business acumen.
Back home in India, I soon set up a research laboratory which I am sure will put
to shame ” Dexter’s lab”! I burnt the midnight oil, had I been a man, my beard
would have touched the ground , studying the manufacturing process of laundry
detergent, I was surprised to learn that Babylonians were using soap made out
of boiling fats and ashes. In Spain, they used Olive oil for manufacturing and
in 1930s , the Americans were making them in their houses! The two vital raw
materials that go into the making of soap are Surfactant and builder , the
former is the surface acting agent and the latter enhances its performance. The
raw materials are a synthetic combination of hydrocarbons and fatty acids. The
hydrocarbons is hydrophobic and is repelled by water but have a fatal
attraction towards oil and grease whereas , fatty acids are hydrophilic and
attracted to water. The detergent is normally derived from crude oil and
sulphuric acid is added to processed hydrocarbon which produces a molecule
similar to fatty acids and on adding an alkali to this becomes the surfactant.
All are blended together in a mixer and then released to a conveyor belt and
subsequently packaged.
By this time business sense took total control of me , I was manipulating, maneuvering
the tricky labyrinths of trade , destiny allowed me to strike good deals for
importing sophisticated machinery and raw materials. Every second, minute and
hour “earned” was valuably spent in researching on those extra magical inputs
that makes an ordinary soap to stand out, new plans, hypothesis and postulates
emerged and those remarkable discoveries are shared here..In modern detergents,
builders and chemicals increased efficiency on the surfactant and the sequester
minerals in hard water holds them in solution and does not allow them to
precipitate out, the oil and grease molecules in soiled clothes are emulsified
into tiny globules and the action of chemicals like Sodium Silicate prevents
the washing machines from corroding. Whitening agents are added which converts
invisible ultraviolet light into visible blue light thus maintaining
brightness. Sodium Perborate, another chemical, removes stains with the help of
enzymes that breaks these tough stains down and we can add perfumes of our
liking to remove odour!
I was literally reaching for the stars , aiming for a large scale production
and hence graduated from the blender method to the agglomeration process which
could accommodate 20000 kilograms per hour – it was a mammoth leap for the
business frog to come out of the well, flourishing, the arrow in the sales
chart zooming vertically upward, I also enjoyed a lions’ share in the market
pie. My profits increased by leaps and bounds which increased my bank balance
and the quality and price of the detergent, brought a smile on every woman’s
face. I also cared for the environment and therefore freed phosphates from the
ingredients as it was harmful for the marine life.
I “hold” the invitation , emblazoned in Gold , for the launch of my dream , my
laundry detergent close to my heart , growing from strength to strength,
learning, expanding, innovating and transforming and now I “hold” the trophy in
pride , yes this was the Oscar night for me, accolades, handshakes, embraces, hugs, kisses, (was I wearing a low
cut velvet gown studded with emeralds and rubies and matching designer
jewellery, I wonder?) showered with confetti ……the only thing amiss was The
CHAMPAGNE SHOWER enjoyed by Sebastian Vettel when he won the Indian Grand Prix!
CAUTION
Beware Surf excel matic for providing with two extra hours , be ready to face
the consequences in the form of tough competitors like me ……. THE MYTH!!!
120 minutes and the Ordinary…..
The huge ball of
flaming orange gradually descended from the zenith and lowered itself like our
tricolor flag coming down a pole. The bright orange hue changed into a subtle
yellow, the fieriness disappeared and was now a tamed lion . The charming ocean
turned angry and violent and ready to gobble the golden Sun . In a matter of
seconds , the mighty king was dethroned , the ocean emerged victorious with its
waves doing the victory laps. The brilliant display shifted the settings of the
horizon , a dozen colours painted on the canvas of the sky , a breathtaking
sight , my eyes capturing each frame and creating a gallery in my heart…..If
only I had more TIME….
Scores of words were criss –crossing the super highway , my mind thesaurus
acting like a navigator and in a instant many answers falling into their slots
just like musical notes from a violin –
cryptic, quick, anagrams , brainteasers all were running riot and time had a DO
NOT DISTURB sign stuck on its face till the magical square was completed , a
swarm of bees in a beehive.
Logical reasoning or trial and error ,the numbers in a grid must have from 1 to
9 without repetition horizontally and vertically in a 9x9 square , the creator
was crafty, crooked and stingy in giving clues in certain grids and I was left
powerless, then twilight changed into night sky and a million stars lighted up
to grant me the wish of finishing a Su do ku puzzle at one go, for a brief
moment I was the ‘Eureka’ screaming Archimedes, well the only difference being the
water already displaced from the tub the very instant I entered it! If only I
could lay my hands on another one but the time bomb was TICKING AWAY….
I was surrounded by sound , the rhythm of life, the strains of a strumming
guitar, the soulful drums, the Rudra veena reverberating, decibel levels high
like thunder, in high definition each note crystal clear , transporting me into
the world of Pied Piper, I followed the resonance, fantasizing the musical
composition and romancing the talent. The lilting symphony coming close to
nature’s bard- chirping, tweeting and warbling but the date with the creator
ended sooner than I dreamt , the ANTIQUE CLOCK standing the test of time ,
giving grim reminders…..
The mighty Scorpio, flexing its muscles , burning rubber on the roads , the
swell wind on my face , clouds on a magic carpet atop the gigantic mountains,
undulating , gurgling streams charting its own course with rounded pebbles
bordering its path, deep ravines and thunderous roars emanating , spraying and
soaking me in delight , rising like a phoenix, a magnificent architectural
marvel- God’s happy abode amidst nature , blessed ,afresh in body and soul , an
energy that keeps me going like monks in a Monastery . In the heart of hearts ,
I hoped and prayed that this voyage would be eternal as the lush green fallows
that stretched and stretched and I could ramble in the foothills of the
towering mountains , folded and faulted over the years but TIME AND TIDE waits
for no man….
Delving into the world of gastronomical delights – relishing hot steaming dosai
and vadai with chutney and sambar , stuffed paranthas with dollops of ghee ,
fresh luscious fruits in an ice cream , lip smacking payasam tickling my taste
buds , the sugar and spice to last a lifetime , savouring a hearty meal with
ones kith and kin talking of good old days – manna dropping from heaven but the
TICKER flashing…..
Curling up with a book on fiction, mystery or adventure on a rainy afternoon ,
uninterrupted , adrenalin pumping climax, or a twist in the tale gets me on a
high , stranded on a desert with sand dunes as far as the eye can see and lo
and behold an oasis emerging bringing alive all the myriad characters in the
stories.
I am no movie buff but to put up my legs in the cozy comforts of my home ,
watching a light hearted film and forgetting it even before the end of the show
is adorable , an ideal way to de stress , works wonders as laughter is indeed
the best medicine , oh ! how often I have ‘carried on’ and exalted in joy and
split my sides!
TICK TOCK TICK TOCK.. did I hear the clock? no I live in a digital and
mechanized world racing against TIME… the panic alarm button is pressed, it is
a manic Monday , one hand on the tava ,another on the iron box, wheels on the
feet , always in motion ,roller skating from one medium to another , packing
lunch , last minute touches , no not to my make up , but to the son’s
assignment , adding a sparkle or a glitter to the activity , never ending
chores in and out of the house , shopping, freelancing, banking, insuring,
driving , oh yes writing …… every second, minute , hour is a bonus just to
douse the fire on my wheels or at least
“ GASP” …to catch my breath and do my favourite things!
Thank you Surf Excel Matic for giving me a chance to pause, stop, dream, think,
ponder and ink…… THE
REALITY….
